Responsibilities

• Targeted Client Activation Strategy: Partner with Client Success and internal stakeholders to identify clients with low engagement or utilization and develop tailored activation strategies to improve performance.
• Flexible Client Support Model: Manage a small BoB while dynamically supporting additional clients based on business needs, prioritizing those requiring engagement lift.
• Cross-Functional Collaboration: Work closely with Client Success, Data, Design, and Content teams to develop and execute effective communication strategies aligned to client goals and member needs.
• Engagement & Utilization Optimization: Continuously analyze performance metrics and identify opportunities to improve awareness, engagement, and program utilization.
• Client Activation & Campaign Strategy: Lead client activation efforts by securing approvals for best-practice marketing programs and test initiatives. Partner with internal teams to design client-specific campaign tests aimed at improving engagement and utilization, while coordinating with Operations for execution and fulfillment.
• Client Strategy & Advisory: Act as a trusted advisor in client conversations, providing strategic recommendations to improve marketing performance and influence decision-making.
• Performance Reporting & Insights: Translate data into clear insights and actionable recommendations, communicating results to both internal and client stakeholders.
• At-Risk Client Intervention: Lead focused efforts for underperforming clients, including rapid testing, iteration, and optimization of messaging and channels.
• Enablement & Best Practices: Support internal teams with tools, frameworks, and best practices to scale effective member engagement strategies.

Requirements

• Bachelor’s degree or higher required
• 7–10 years of experience in marketing, communications, or related field
• 5+ years of experience in healthcare marketing preferred
• Experience in B2B2C marketing models
• Experience supporting client accounts and working in client-facing roles
• Strong presentation skills with comfort presenting to clients and senior stakeholders
• Experience developing and executing multi-channel marketing campaigns
• Strong experience using data to inform strategy and measure impact
• Experience working cross-functionally in fast-paced environments
• Strong project management and prioritization skills
• Excellent communication and stakeholder management abilities
• Experience in startup or high-growth environments preferred
• Proficiency in Microsoft Office; familiarity with marketing and CRM tools (e.g., Salesforce) preferred

Preferred

• Quickly assess client performance and identify the highest-impact opportunities to improve engagement and utilization
• Operate effectively in a dynamic environment, balancing ownership of a small BoB with broader client activation support
• Demonstrate strong strategic thinking while driving initiatives through to execution in partnership with cross-functional teams
• Influence internal stakeholders and clients without direct authority, building alignment and momentum
• Maintain a clear focus on outcomes, specifically driving measurable improvements in engagement and utilization

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short & Long Term Disability
• Life Insurance
• 401k with company match
• Paid Time Off