Responsibilities

• Branding & Positioning: Establishes the hotel positioning and content / messaging strategy based on the hotel’s business and customer mix as well as brand pillars.
• On-Property Experiences: Works alongside operations to ideate and market curated on-property experiences and activations.
• B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments.
• Market Research: Conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts.
• Content / Asset Development & Strategy: Manages the strategic direction, execution and regular audits of marketing-specific assets, collateral, and digital content, including website, 3rd party sites, social media, digital & traditional advertising, photo/video shoots.
• Digital Marketing & Media: Create and execute all digital media strategies, including email campaigns, in alignment with marketing calendar planning.
• Public Relations and Social Media Management: Supports in the development and execution of PR & social media strategies including influencer and media relations.
• Agency Management: Social, PR. Creative, Digital, and Reputation Management. Responsible for the agency vetting process, relationship/management, and ensuring agency alignment to the wider strategic plan and goals.
• Campaign Strategy & Optimization: Utilize reporting and data when making strategic decisions focused on optimizing performance.
• Partnerships: Management and execution of local partnerships for activation /sponsorship opportunities that align with the hotel's positioning.

Requirements

• Bachelor with Degree required
• Emphasis in marketing and/or public relations preferred
• 5+ years of combined marketing, advertising, and/or ecommerce marketing experience.
• Prior hotel/travel industry experience is highly preferred

Benefits

• Access to pay when you need it through DailyPay
• Medical Insurance Coverage – for you and your family
• Mental health resources including Employee Assistance Program
• Best-in-Class Paid Time Off (PTO)
• Go Hilton travel program: 100 nights of discounted travel
• Parental leave to support new parents
• Debt-Free Education: Team Members will have access to a wide variety of educational credentials through our partnership with Guild Education, including: college degrees and professional certifications
• 401K plan and company match to help save for your retirement
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Career growth and development