Responsibilities

• Develop and lead marketing plans & implementation of key marketing initiatives for select Away From Home customers, focusing on retention, demand generation, & new account acquisition
• Activate best in class B2B & B2C campaigns and POP installations that drive growth for KDP’s brewer and beverage innovation across diverse platforms including retail, ecom, digital and contract channels
• Partner with sales and commercialization to create robust selling stories based on insights that can unlock new opportunities and drive new business initiatives across the channel
• Collaborate closely with Sales, supporting them with/in customer presentations and events – including leading the planning for major industry shows
• Brief and lead external agencies and partners from planning to execution
• Analyze marketing program results and develop recommendations for improvement
• Leverage consumer and industry insights in all marketing efforts
• Build effective and productive relationships with customers and external partners
• Track and manage initiatives against a budget and execution timeline
• People management & development

Requirements

• Bachelor’s Degree in Marketing or Business with minimum 10 years of related work experience, preferably in a Fortune 500 company or in the Consumer-Packaged Goods, Beverage, Small Appliance or related industries. Trade Marketing, B2B Marketing, Shopper Marketing, or Customer Marketing experience preferred
• Exceptional presentation and interpersonal skills to interact and communicate effectively with colleagues, cross-functional teams, and your customers
• Highly creative, self-motivated and analytical. Ability to manage multiple tasks simultaneously to meet deadlines in a complex environment
• A passion for story-telling and marketing to create compelling selling stories, and the ability to brief in other marketing creative as needed
• People management experience preferred
• Travel: Domestic, up to 25%

Preferred

• People management experience preferred

Benefits

• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement