Responsibilities

• Serve as the primary strategic marketing partner for assigned supplier manufacturers, building trusted, consultative relationships aligned to business goals.
• Develop annual and multi-quarter marketing roadmaps that align supplier priorities with Avnet growth objectives and market opportunities.
• Translate business objectives into integrated go-to-market strategies spanning digital, content, events, lead generation, and nurture.
• Orchestrate full-funnel marketing strategies that drive awareness, engagement, pipeline creation, and revenue impact.
• Identify gaps in the funnel and introduce new or exploratory marketing tactics to engage customers earlier in the design lifecycle.
• Advise stakeholders on strategic investment decisions, recommending the optimal mix of channels and programs to maximize ROI.
• Partner with Sales and Lead Management to ensure lead quality, routing, and conversion strategies support pipeline acceleration.
• Own end-to-end execution of marketing initiatives, coordinating across internal teams, agencies, and supplier stakeholders.
• Lead the development and delivery of integrated campaigns across content, digital, events, ABM, and nurture programs.
• Stay informed on market trends, customer needs, and competitive dynamics, bringing forward insights and innovative ideas to strengthen marketing strategy and differentiation.