Responsibilities

• Directly manage and develop a team of marketing professionals, providing clear goals, coaching, performance feedback, and growth opportunities
• Set team priorities, establish effective workflows, and ensure accountability for deliverables, timelines, and quality
• Foster a collaborative, inclusive culture that supports high performance and continuous improvement
• Drive the development and execution of enterprise marketing strategies and plans spanning consumer and professional audiences (B2C) as well as partner, sponsor, and organizational audiences (B2B)
• Translate enterprise as well as business level goals and objectives into actionable marketing plans with defined audiences, messaging frameworks, channel strategy, timelines, budgets, and success metrics
• Serve as a strategic advisor to internal stakeholders, shaping approaches that increase awareness, engagement, and conversion
• Oversee end-to-end campaign planning and execution across digital, paid media, email, social, content, partnerships, and experiential channels
• Ensure campaigns are insight-driven, audience-centered, and aligned with brand voice, visual identity, and governance standards

Requirements

• At minimum bachelor's degree in marketing, communications, business, or a related field
• 7 or more years of progressive marketing experience, including integrated marketing strategies and campaigns
• 3 or more years of direct people management experience, including performance coaching and team development
• Demonstrated experience leading both B2C and B2B marketing strategies, including segmentation and channel planning for distinct audiences
• Proven event marketing experience, including driving registrations/attendance and coordinating marketing plans across the event lifecycle
• Strong project management skills with the ability to manage multiple priorities and stakeholders
• Excellent written and verbal communication skills, with strong judgment and attention to detail
• Performance reporting, dashboards, and campaign optimization

Preferred

• Experience managing agencies, vendors, and cross-functional project teams
• Familiarity with brand governance and content strategy
• Core Competencies: Healthy sense of urgency and ability to multi-task
• Core Competencies: People leadership and team development
• Core Competencies: B2B and B2C strategy fluency
• Core Competencies: Event marketing leadership
• Core Competencies: Integrated campaign execution
• Core Competencies: Stakeholder management and influence

Benefits

• 401(k) retirement contributions up to 7%
• generous PTO which includes the week-off between Dec 25 and Jan 1
• Personal Days-off
• 11 paid Holidays
• excellent health/medical benefits
• commitment to your career development and advancement through ANE learning and development programs