Responsibilities

• Lead the execution of integrated marketing plans across multiple communities and initiatives, ensuring campaigns are launched accurately, on schedule, and aligned with business priorities.
• Own project management for marketing at scale by coordinating timelines, deliverables, approvals, vendors, and internal stakeholders to keep work moving efficiently from planning through completion.
• Monitor and optimize marketing for transition communities, ensuring messaging, creative assets, digital presence, and on-site collateral support the customer journey and sales goals.
• Partner closely with community, sales, operations, and creative teams to confirm all signage, marketing materials, and promotional assets are installed, current, and consistent with brand standards.
• Track budgets, invoices, and vendor performance to help ensure marketing initiatives are cost-effective, well-managed, and delivered within approved spend.
• Establish clear priorities, project plans, and reporting cadences so teams remain aligned, risks are surfaced early, and deadlines are consistently met.
• Use performance data, market feedback, and campaign results to recommend practical optimizations that improve execution and marketing effectiveness.
• Support implementation of broader marketing strategies by translating direction into actionable plans rather than owning development of net-new enterprise strategy.
• Build strong cross-functional partnerships and maintain ongoing relationships with agencies, printers, signage partners, and other vendors.
• Lead, coach, and support marketing team members to drive accountability, collaboration, and high-quality execution.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, and at least 8 years of progressively responsible experience in marketing program management, campaign execution, or related marketing operations roles; or an equivalent combination of education and experience.
• Strong project and program management skills, with the ability to oversee multiple campaigns, communities, timelines, and stakeholders at once.
• Demonstrated experience managing marketing execution in a fast-paced, multi-location or multi-project environment.
• Strong understanding of campaign workflows, creative production, signage coordination, vendor management, and budget tracking.
• Ability to identify gaps in execution, solve problems proactively, and keep teams focused on priorities and deadlines.
• Excellent communication and collaboration skills, with the ability to work effectively across marketing, sales, operations, and external partners.
• Comfort using data and reporting to monitor progress, measure effectiveness, and recommend practical improvements.
• Strong organizational skills, attention to detail, and commitment to delivering polished, high-quality work.

Preferred

• Prior experience in real estate, retail, hospitality, or other location-based marketing environments is preferred.