Senior Marketing Innovation Manager, Supplement at Ways2Well | USA | $140K/yr – $165K/yr

Ways2Well

Senior Marketing Innovation Manager, Supplement

USA (Hybrid)

$140K/yr – $165K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Drive growth for a healthcare CPG brand by owning strategy, portfolio, and P&L from concept to launch.

Lead the development and execution of the brand’s strategic growth plan, including brand positioning, portfolio strategy, and financial targets.
Must-have: 7–10 years of progressive brand management in CPG with proven innovation and P&L leadership.
Standout: Cross-functional leadership across marketing, sales, and operations to hit financial targets.

Job Description

Responsibilities

Lead the development and execution of the brand’s strategic growth plan, including brand positioning, portfolio strategy, and financial targets
Manage the brand P&L and optimize spend for maximum ROI
Own brand performance metrics including revenue, profit, share, and brand health and recommend actions to close gaps
Manage the product assortments and lifecycle from innovation to discontinuation
Own the innovation pipeline: identify whitespace opportunities, lead concept development, validate consumer insights, and guide new product launches from idea through commercialization
Collaborate with the Integrated Marketing Communications team to bring the brand strategy to life through high-impact campaigns and storytelling
Champion the consumer's voice across all touchpoints, ensuring consistency with brand values and identity

Requirements

Bachelor’s degree in Marketing, Business, or related field
7-10 years of progressive brand management experience in CPG, with proven success in innovation and business leadership
Strong financial acumen and P&L management experience
Exceptional leadership, collaboration, and communication skills

Ways2Well

Ways2Well is pioneering the health empowerment movement, focusing on proactive, predictive, and personalized treatment modalities. We exist to prevent disease, maximize human potential, and reinvent healthcare as a system built on wellness, not sickness. Ways2Well is trusted by the world’s best athletes and uses the most advanced technology to determine the best solutions for your unique needs. We work to optimize your health and prevent the onset of chronic illnesses using data-informed insights.

Founded in 2018

Austin, Texas, USA

94 employees (5 in marketing)

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