Senior Marketing Executive - Poca at PepsiCo | McIntosh County, OK

PepsiCo

Senior Marketing Executive - Poca

McIntosh County, OK (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 4 months ago

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Job Summary

Support the Brand Lead and Marketing Manager to plan and execute the Beyond PC marketing strategy and launches.

Assist in building the marketing strategy and annual plan for Beyond PC.
Must-have: at least 2 years FMCG/marketing experience.
Standout: Cross-functional coordination for future portfolios and packaging development.

Job Description

Responsibilities

Assist Marketing Manager to build the marketing strategy for total Beyond PC category.
Assist Marketing Manager to develop annual marketing plan and initiative calendar.
Provide support and inputs for Marketing Manager to develop Strategic Business Plan (SBP), Acceleration Plan.
Assist Marketing Manager to deliver core product competitiveness for Poca EP: from product quality to packaging design/quality.
Understands and uses the key levers to drive Poca EP/ Poca Rice Cracker penetration.
Develop bottom-up AOP budget and manage allocated budget for total Beyond PC category.
Future portfolio: coordinate with SPARK team as well as support Marketing Manager to drive launching plan for future portfolio: Konjac, Premium Nuts & Seeds…
Support in develop innovation idea & concept, sales plan.
Support in Gate document preparation, including P&L alignment.
Support in formulation, packaging development

Requirements

University graduation in marketing, economics or related fields
At least 2 years of relevant working experiences, preferable in FMCG
Ability to work with both statistics and creativity.
Have good understanding of marketing brand & digital knowledge (especially Facebook/YouTube/TikTok/Instagram)
Good interpersonal, logical & analytical thinking, communication, presentation, and problem-solving skills
Proactive, responsibility, flexible, open-minded, result-oriented, hard-working, passion for growth, eager to learn.
Good at English and literate in Microsoft Office.

Preferred

PepsiCo

3.9 Glassdoor

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

Founded in 1980

Purchase, New York, US

141K employees (12,526 in marketing)

www.pepsico.com

75% recommend to a friend

84% CEO approval