Senior Marketing Executive

McIntosh County, OK (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive Lay’s brand marketing execution by supporting planning, budgeting, and cross‑functional coordination across product, creative, and SBP efforts.

  • Assist Marketing Manager to develop annual marketing plan and initiative calendar.
  • Must-have: Experience in FMCG marketing and digital channels (Facebook/YouTube/TikTok/Instagram).
  • Standout: Cross-functional coordination with SBP/Acceleration Plan and budget management.

Job Description

Responsibilities

  • Support Marketing Manager from planning to execution of Lay's brand agenda.
  • Assist Marketing Manager to build the marketing strategy for Lay’s to meet the needs of VNMU business.
  • Assist Marketing Manager to develop annual marketing plan and initiative calendar.
  • Provide support and inputs for Marketing Manager to develop Strategic Business Plan (SBP), Acceleration Plan.
  • Assist Marketing Manager to build brand distinction for Lay’s.
  • Understands and uses the key levers to drive consumer preference and volume for Lay’s.
  • Develop bottom-up AOP budget and manage allocated budget for Lay’s.
  • Manage Lay’s communication and ensure all executions follow brand guideline.
  • Support in Equity Communication of Lay’s: from briefing, creative planning, creative proposal, and launching.
  • Lead creative assets production.
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PepsiCo

3.9 Glassdoor

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

Founded in 1980
Purchase, New York, US
141K employees (12,526 in marketing)
75% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
2.3M
Traffic Source Mix
Search
29.8%
Direct
46.5%
Referral
21.1%
Social
1.1%
Paid
1.5%

Headcount Trend

Current headcount: ~153.6K

Marketing Team

Marketing Team Size
10,817 (7% of company)
Median Career Experience
16 years
Median Tenure
10.1 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$4B
Last Raise
$4B
Post IPO Equity, 7 months ago

Funding History

  • Sep 2025
    Post IPO Equity • $4B
  • Jun 2024
    Grant • $18K

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