Senior Marketing Events Specialist

Fridley, MN (On-site)

$90K/yr – $118K/yrSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive global event programs for Heraeus Medevio, from strategy to post-event follow-up, to expand brand presence and ROI.

  • Own end-to-end tradeshow and external event programs, including design, logistics, and post-event follow-up.
  • Must-have: 5+ years in event management with tradeshow planning/exec experience.
  • Standout: Travel up to 40% (including international) with cross-functional collaboration across sales, product, and operations.

Job Description

Responsibilities

  • Lead the strategy, planning, and execution of domestic and international tradeshows, including booth design and messaging, logistics, vendor coordination, on-site execution, and post-event follow-up.
  • Develop and deliver impactful external events that expand brand presence and support business growth, including experiential marketing, product demonstrations, and customer education events.
  • Partner with sales, commercial leadership, and product teams to ensure tradeshow and event objectives align with business and revenue goals.
  • Plan and execute internal events in collaboration with the Internal Communications team to engage employees and reinforce Medevio culture.
  • Steward and enforce Heraeus Medevio brand standards across all event and tradeshow materials and experiences.
  • Collaborate with cross-functional stakeholders to gather input and develop tools and content for customer engagement before, during, and after events.
  • Manage and maintain vendor relationships for event materials, fabrication, logistics, media, and experiential services in the U.S. and internationally.
  • Own event-related project management and vendor management systems, timelines, budgets, and ROI tracking.
  • Other duties may be assigned as required.

Requirements

  • Bachelor degree in Marketing, Business Administration or related field required.
  • Minimum 5 years of relevant experience in event management, with a strong preference for candidates with tradeshow planning and execution experience.
  • Medical device or regulated healthcare industry experience preferred.
  • Strong attention to detail with a process-oriented mindset and focus on ROI-driven KPIs.
  • Ability to work autonomously while managing both strategic planning and tactical execution.
  • Proven ability to collaborate with and influence stakeholders at all organizational levels.
  • Willingness and ability to travel up to 40%, including some international travel, to support tradeshows and events.

Preferred

  • Medical device or regulated healthcare industry experience preferred.

Benefits

  • comprehensive medical, dental, and vision coverage
  • a 401(k) plan with company match
  • education reimbursement
  • paid parental leave
  • paid time off
Heraeus logo

Heraeus

Heraeus is a globally active, family-owned technology group. Based in Hanau, Germany, the company comprises 15 operating companies whose products and services span the Business Areas of Metals & Recycling, Healthcare, Semiconductor & Electronics, and Industrials. In fiscal year 2024, Heraeus generated revenues of €29.4 billion and employed roughly 15,200 people across 40 countries. This makes Heraeus one of the top ten largest family-owned enterprises in Germany.

Hanau am Main, Hesse, DEU
2.9K employees (59 in marketing)

Traffic Signals

Monthly Visitors
27.2K
Traffic Source Mix
Search
45.7%
Direct
42.6%
Referral
8.3%
Social
2.4%
Paid
0.9%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
59 (2% of company)

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