Responsibilities

• Brand Strategy & Positioning (patient and HCP): Develop and implement a comprehensive brand strategy that strengthens brand equity and awareness.
• Define and communicate Qutenza’s unique value proposition and core messaging.
• Ensure brand consistency across all marketing channels (digital, print, social media, etc.).
• Campaign Management: Guide the ideation, planning, and execution of marketing campaigns (both patient and HCP) that drive brand awareness and customer acquisition.
• Oversee creative development, ensuring all marketing materials (personal and nonpersonal/omnichannel) align with brand guidelines.
• Collaborate with media partners, agencies, and vendors to ensure high-quality output and effective campaign performance.
• Partner with Sales Training to develop meeting content and ensure the field team is equipped to confidently utilize marketing resources and deliver consistent brand messaging.
• Market Research & Insights: Partner with Commercial Excellence (COMEX) to identify business questions, design and oversee primary market research to understand market trends, customer attitudes and behaviors, and competitive activity, leveraging insights to inform brand strategy and optimize marketing initiatives. Leverage insights and data to refine brand strategies and optimize future marketing efforts.
• Budgeting & Performance Management: Develop the brand marketing budget strategy and ensure efficient allocation of resources.
• Monitor brand financial performance, including forecast updates, actuals, accruals, variance reporting, and resource allocation, identifying opportunities to optimize investments based on evolving business priorities.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
• 10+ years of experience in brand management, marketing, or related roles
• Proven track record of managing successful brand marketing campaigns and initiatives.
• Deep understanding of consumer behavior, market dynamics, and brand development
• Strong leadership skills with experience managing and mentoring teams.
• Excellent communication, storytelling, and interpersonal skills.
• Ability to navigate organizational complexity and ambiguity
• Highly organized, with the ability to juggle multiple projects
• Results-oriented with a focus on driving measurable outcomes
• Strong problem-solving and critical-thinking abilities

Preferred

• MBA preferred