Responsibilities

• Data & Reporting
• - Build and maintain marketing BI reports and dashboards covering web performance, eCommerce, , CRM pipeline, marketing performance, and campaign analytics
• - Ensure all reports and dashboards are accurate and QA-reviewed before distribution
• - Publish recurring reports on schedule; manage the marketing BI request queue and collaborate with crossfunctional partners on requests
• - Maintain and continuously improve reporting infrastructure using Power BI with a focus on automation, standardization, and usability
• - Support execution of Monthly and Quarterly Marketing Metrics Reviews for IBM including data preparation, report builds, and performance tracking
• Analysis & Insights
• - Translate marketing data into clear business narratives, outputs should answer not just what happened, but why it happened and what it means for the business
• - Develop and maintain vs. Plan performance analysis as the primary lens for all marketing reporting; include YoY comparisons only when they add explanatory context
• - Analyze marketing funnel performance, including MQL to SQL to opportunity to revenue, and identify drivers and barriers by region, brand, and channel

Requirements

• REQUIRED QUALIFICATIONS
• - Bachelors degree in Marketing, Business, Data Analytics, or a related field
• - Minimum 5 years of relevant experience in marketing analytics, business intelligence, or a related data function
• - Proficiency in Power BI or equivalent BI platform, ability to build, maintain, and publish reports independently
• - Experience with CRM and marketing automation platforms, preferably CRM Dynamics
• - Working knowledge of web analytics platforms, including Adobe Analytics, GA4 or equivalent
• - Experience with marketing funnel metrics: MQL, SQL, conversion rates, pipeline reporting, and campaign performance measurement
• - Strong written and verbal communication skills with demonstrated ability to present data to non-technical audiences
• - Advanced Excel skills; familiarity with data modeling concepts a plus

Preferred

• PREFERRED QUALIFICATIONS
• - Experience supporting executive-level business reviews or leadership reporting
• - Familiarity with eCommerce analytics and digital attribution modeling
• - Exposure to B2B marketing analytics in a global or multi-brand environment
• - Demonstrated interest in growing analytical scope and capability over time

Benefits

• Benefits = A comprehensive benefits package including multiple medical plan options, 401(k) with a 100% match up to 6%, paid vacation time, up to 8 paid company holidays and 3 personal holidays per year, dental and vision coverage, wellness rewards, robust family support programs, company‑paid disability and life insurance, and a full Employee Assistance Program.