Drive end-to-end marketing analytics, data pipelines, and centralized reporting for B2B SaaS growth.

Responsibilities

• Brand & Content Attribution: Work with the Marketing Team to build frameworks that measure the halo effect of brand campaigns and content marketing on organic growth and direct traffic.
• Funnel Optimization: Analyze the end-to-end customer journey—from the first touchpoint seen by the Marketing team to the final conversion event tracked by Product—to identify and fix leakage points.
• Audience Segmentation: Develop sophisticated customer segments based on behavioral data to help PMMs and Creative teams tailor their messaging for higher resonance.
• GTM & Launch Analytics: Partner with Product Marketing to define KPIs for new feature launches and track post-launch adoption rates to refine target personas.
• Data Infrastructure: Lead the initial setup and optimization of our marketing data warehouse. You will partner with engineering to ensure data from various sources (Ads, CRM, Product) is flowing, transformed, and ready for analysis.
• Holistic Reporting: Maintain a centralized "Marketing Source of Truth" dashboard that balances performance marketing (CAC/ROAS) with brand health and product engagement metrics.

Requirements

• 7+ years in marketing analytics, growth analytics, or data science (preferably in a B2B SaaS or high-growth B2C environment).
• Proficiency in visualization tools (Tableau), web analytics platforms (GA4, Heap, or Amplitude), CRM system (HubSpot) and SQL.
• A solid grasp of statistical concepts (regression, p-values, confidence intervals) and how they apply to marketing spend.
• Fluency in English (required); Mandarin proficiency is a plus.

Preferred

• Entrepreneurial Builder: you thrive in zero-to-one environments and are excited by building the data stack from the ground up.
• High-Agency Operator: you own gaps in data and tracking and can navigate ambiguity without waiting for tickets.
• Full-Stack Thinker: ability to switch between building pipelines and providing strategic insights to GTM.

Benefits

• Competitive compensation
• Remote-first work setups
• Healthcare coverage offered from day 1
• Retirement plans including company match
• Unlimited PTO
• Annual learning & wellness benefit
• Monthly book perk
• Career progression & professional development
• In-office lunch and commuter benefits for hub locations