LinkedIn Copywriter (Part-Time, Remote)
Social Alchemy
USA (Remote)
$0K/wk - $1K/wkAgencyFull-timeEntry level
2 days ago
Senior Marketing Copywriter
USA (Remote)
$90K/yr – $130K/yrSenior LevelFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own multi-channel copy for direct response that moves metrics across paid, email, and landing pages, while navigating finance compliance and speed-to-learn through testing.
- Direct response content: craft ad, email, and landing-page copy with clear hypotheses and measurable impacts.
- Compliance-aware iteration: balance disclosures with persuasiveness in regulated finance contexts.
- Fast, scalable workflow: manage multiple copy streams from ads to direct mail with rapid learning loops.
Job Description
- Paid social and display copy: Write headlines, hooks, body copy, and CTAs for ads across Meta, TikTok, YouTube, programmatic display, and streaming/CTV. Build variants designed for testing, with clear differences in angle, tone, and message that generate real signal.
- Creative testing: Partner with performance managers to develop copy-driven test hypotheses. Know what lever you're pulling with each variant and document learnings so they compounds across campaigns.
- Volume with craft: Maintain high output without defaulting to generic copy. The tenth variant should be as considered as the first.
- Email copy: Write subject lines, preheaders, and body copy for trigger-based and broadcast campaigns. Support A/B testing across angles, CTAs, and length. Understand how copy interacts with layout to drive opens and clicks.
- CRO-focused page copy: Write and iterate on landing page copy built for conversion. Translate test briefs into distinct treatments — headline, subhead, body, CTA — and use performance data to sharpen each iteration.
- Message hierarchy: Structure copy to guide attention and reduce friction. Know what to lead with, what to support, and what to cut.
- Direct mail copy: Write copy for direct mail campaigns — envelope teaser, letter copy, inserts, and response devices. Understand the read patterns and attention dynamics of physical mail and write to them.
- Compliance-aware writing: Write effective direct response copy within financial services compliance constraints. Work with legal review processes, incorporate required disclosures without killing conversion, and find the persuasive angle that still clears the bar.
Bankrate
With five decades of trust and market leadership, Bankrate is transforming into an AI-powered fintech platform that puts consumers in control—connecting them to the best financial products to save more, earn more, and get ahead faster.Bankrate, LLC NMLS #1427381BR Tech Services, Inc. NMLS #1743443Nmlsconsumeraccess.org/
Traffic Signals
Monthly Visitors
11.2M
Monthly Google Ads Budget
$3M
Traffic Source Mix
Search
59.9%
Direct
34.5%
Referral
4.6%
Social
0.3%
Paid
0.6%
Headcount Trend
Current headcount: ~263
Marketing Team
Marketing Team Size
89 (34% of company)
Marketing Roles Posted (Last 30 Days)
2
