Responsibilities - Develop multi-channel content plans and campaign messaging that translate marketing leadership direction into executable content strategies, timelines, and deliverables. - Write and refine marketing emails, value proposition collateral, classroom implementation collateral, blogs, social media copy, webinar content, conference presentations, campaign messaging, and sales enablement assets. - Create content that supports clear, coordinated market conversations across priority audiences and ecosystems, including CTE, workforce development, small business, and government cybersecurity. - Improve marketing content discoverability through SEO-, AEO-, and GEO-informed recommendations, updates, topic alignment, and optimization workflows. - Evaluate and apply emerging AI-enabled content, search, and optimization practices that support marketing performance and audience engagement. - Author sales and business development enablement content that connects customer pain points, use cases, outcomes, differentiators, and proof points. - Refresh and repurpose existing content across formats, audiences, channels, and use cases so high-value assets remain current, useful, and easier to reuse. - Coordinate content review and delivery workflows so assets move from brief to approved or delivery-ready state with clear ownership, timely input, accuracy, and brand alignment. - Partner with Marketing Leadership, Sales, Business Development, Graphic Design, Product Design, Conference stakeholders, and presenters to keep content aligned and moving. Requirements - Experience creating marketing content across multiple channels, including campaigns, collateral, blogs, email, social media, presentations, webinars, and sales enablement materials. - Strong writing, editing, messaging, and content-structuring skills for external, market-facing audiences. - Ability to translate high-level strategy, business priorities, audience needs, and go-to-market direction into clear content plans and deliverables. - Working knowledge of content discoverability practices, including SEO and emerging AI/search-informed approaches such as AEO and GEO. - Ability to evaluate AI-generated outputs critically, validate accuracy, protect sensitive information, and apply appropriate human judgment before publication or distribution. - Experience developing value proposition messaging, differentiators, proof points, and audience-specific positioning. - Strong project coordination skills, including the ability to manage content briefs, review workflows, stakeholder input, timelines, due dates, and delivery-ready handoffs. - Ability to collaborate across Marketing, Sales, Business Development, Product Design, Graphic Design, conferences, and other cross-functional stakeholders. - Comfort using or learning tools such as Jira, Confluence, Canva, Adobe Creative Cloud, Microsoft 365, Hootsuite, Salesforce, Marketing Cloud Account Engagement, Google Analytics, and approved AI tools. - Strong attention to detail, accuracy, brand alignment, and content quality. - Ability to distinguish marketing and sales enablement content from product, technical, course, campus, and support content. Nice to have Benefits - 401(k) plan with employer matching contributions - Low-cost, comprehensive medical benefits for employees and their families - Flexibility for those needing time off for jury duty, voting, military leave, etc. - Paid time off - Wellness stipend program (includes fitness reimbursement program) - Tuition stipend - Casual dress work environment - Technical training and certifications as required - Any of our CareerSafe Online training courses for free to employees and their immediate family