Senior Marketing Consultant - Marketing Performance Management & Analytics

Cambridge, MA (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Lead strategic design of analytics and performance processes for performance marketing at IBM Consulting, focusing on governance, AI adoption, and future-state operating models.

  • Own future-state analytics operating models and roadmaps, including RACI and reporting cadence.
  • Must-have: 10+ years in performance marketing strategy, analytics consulting, or marketing operations.
  • Standout: GenAI-enabled forecasting, automated insights, and AI adoption across analytics toolchains.

Job Description

Responsibilities

  • Design transformative solutions by diagnosing client challenges and leveraging Adobe's tools.
  • Drive change management to ensure adoption and integration of Adobe tools.
  • Align Adobe capabilities with client goals and identify improvement areas.
  • Deliver impactful outcomes through measurement and optimization.
  • Role Summary: Serve as a subject matter expert in performance marketing operations and analytics.

Requirements

  • Digital Transformation Acumen: Deep expertise in guiding clients through digital transformations.
  • Advanced Analytical Skills: Measure effectiveness and optimize results for clients.
  • 10+ years in performance marketing strategy, analytics consulting, or marketing operations.
  • Deep understanding of KPIs, analytics workflows, test-and-learn frameworks, and reporting governance.
  • Ability to design future-state analytics and performance operating models and drive AI/GenAI adoption.

Preferred

  • Preferred: Experience in B2B Marketing and with technologies such as Adobe & Salesforce.
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IBM

IBMC is a trusted Business Consulting Company with a strong foothold in the Indonesian market. We specialize in helping foreign businesses establish and grow their operations here, offering a wide range of services tailored to your needs.Services We Offer:• Consulting: Strategic insights to optimize your business operations.• Legal: Expert guidance through Indonesia’s regulatory landscape.• HR/Recruiting: Helping you find and build a talented team.• Tax/Accounting: Ensuring your finances are managed efficiently.• Incorporation: Simplifying the process of entering the market.• Market Research: Providing the insights you need to make informed decisions.Benefits Working With Us: • Local Know-How: With our team on the ground, we understand the nuances of the Indonesian market, helping you navigate it smoothly.• Experience You Can Trust: Our track record speaks for itself—we’ve guided many businesses to success in this dynamic environment.• Connections That Matter: Our extensive network opens doors to valuable partnerships and opportunities.We’re dedicated to supporting your business growth with solutions that work. At IBMC, we’re not just consultants—we’re your partners in building success.Ready to grow your business in Indonesia? Get in touch with us, and let’s explore how we can make it happen together.

Founded in 2022
IDN
20 employees (3 in marketing)

Traffic Signals

Monthly Visitors
2.2K
Traffic Source Mix
Search
42.9%
Direct
37%
Referral
10.3%
Social
7.2%
Paid
2%

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
2 (10% of company)
Median Career Experience
6 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
5