Responsibilities

• Set the marketing strategy for New York. How this city comes to know us, which audiences we win first, and what we're famous for on campus and off. The strategy is yours to write and yours to defend.
• Control the budget. You decide the allocation across channels, partnerships, and experiences, you track what every dollar returns, and you move the money when the data tells you to.
• Run the conversion pipeline end to end. From awareness to lead to tour to signature. You build the dashboard, define the metrics, and report the funnel with the discipline of an operator. You'll use every tool available, AI included, to move faster than a team three times your size.
• Create the experiences you believe this market needs. Activations, events, launches, moments people remember. What they are, how big they run, and who you bring in to make them happen are your calls to make.
• Build the partnership map. The organizations, venues, and businesses in the neighborhoods students live in, turned into channels that compound over time.
• Shape how the brand shows up. The student-facing presence, the content, the creators, the tone. When a student hears about us, what they find should make them want in.
• Write the playbook. There isn't one waiting for you. What you prove in New York becomes the model the next markets run, and the foundation of your case to lead them.