Senior Marketing Brand Specialist at BISSELL Homecare | Grand Rapids, MI

BISSELL Homecare

Senior Marketing Brand Specialist

Grand Rapids, MI (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the product storytelling and GTM execution for hospital and health care products, driving launches, pricing, and category insights through data, research, and executive-ready reviews.

Lead launches, GTM assets, and category content across teams.
Deliver data-driven insights, weekly updates, and monthly category reviews.
Turn consumer research into packaging, claims, and product decisions in collaboration with agencies and internal teams.

Job Description

Responsibilities

Supporting Global Product launches
Develop go-to-market materials (packaging, user guides, point of purchase material, product videos, a+ content etc.), partnering with outside and inside team members/agencies
Structure new products in the system and update and maintain product and claims matrices
Manage sales samples and prototypes
Commercialize existing or derivative products
Work with internal creative agency to lead the development of category POP & A+ content.
Understand the consumer, perform data analysis and measurement
Write up analysis and conclusions from research
Analyze data to understand the deeper level of what is happening over time (trends) and causes (why)
Lead business analysis and insights for the monthly Category Day business review.