Senior Marketing Associate (NYC Hybrid) at HarperCollins Publishers | New York City, NY

HarperCollins Publishers

Senior Marketing Associate (NYC Hybrid)

New York City, NY (Hybrid)

Salary Not AvailableSenior Level2+ years expFull time

Posted 2 months ago

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Job Summary

Lead social media marketing for HarperCollins corporate accounts, turning analytics into actionable content strategies and coordinating with authors and internal teams to drive audience engagement and conversions.

Content Engine: Create original short-form video and adapt assets for social-first campaigns.
Campaign Orchestration: Align with authors, publishers, and internal teams to plan and execute cross-platform campaigns.
Performance Analytics: Use social data to generate leadership-ready recommendations and new content strategies.

Job Description

Responsibilities

Under minimal supervision develops and executes innovative social media marketing plans for HarperCollins corporate social accounts (Instagram, TikTok, Facebook, X, Pinterest, YouTube).
Coordinates TikTok Shop campaigns: manages product links, tracks results, and works directly with internal and external partners to drive conversions.
Analyzes performance on key social analytics tools to identify trends. Presents plans to leadership to turn insights into recommendations and new content strategies.
Works directly with authors and publishing stakeholders to develop and plan campaigns and share deliverables.
Contributes to content production: creates original short-form videos, adapts brand and author assets for social use, and collaborates with the creative team on social-first design.
Coordinates marketing efforts with internal departments: works with publisher and brand teams to align messaging, calendars, and creative.

Requirements

2–3 years of experience in social media or digital marketing (brand or agency)
Comfortable navigating analytics tools (Sprout Social, Meta Insights, TikTok analytics, Google Analytics, Excel)
Strong copywriting skills
Strong public speaking skills to present to key internal and external stakeholders
Experience creating simple, short-form video
A high degree of curiosity, agility, and initiative
Bachelor’s in Marketing or related field
Core social media marketing metrics familiarity
Active and engaged with social media platforms
Understanding of affiliate marketing and content creation
MS Office Suite
Adobe Creative Suite, Canva, or similar design programs are a bonus

Preferred

MS Office Suite is required; Adobe Creative Suite, Canva, or similar design programs are a bonus

Benefits

In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

HarperCollins Publishers

3.7 Glassdoor

HarperCollins Publishers is the second-largest consumer book publisher in the world. Headquartered in New York, HarperCollins has publishing operations in 15 countries. With two hundred years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 16 languages, and has a print and digital catalog of more than 250,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals, and the Man Booker Prize. HarperCollins is a subsidiary of News Corp. The house of Mark Twain, the Brontë sisters, Thackeray, Dickens, John F. Kennedy, Martin Luther King Jr., Maurice Sendak, Shel Silverstein, and Margaret Wise Brown, HarperCollins has a long and rich history that reaches back to the early nineteenth century and offers our publishing team a depth of experience that few others can rival—from the modest print shop that James and John Harper opened in 1817 to the global house we are today.

New York, New York, USA

4.3K employees (2,542 in marketing)

harpercollins.com

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49% CEO approval