Senior Marketing Analyst, Salt Lake City, UT

Salt Lake City, UT (On-site)

$75K/yr – $113K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own analytics workstreams that turn complex data into decisions on enrollment growth and program strategy, with a bias for experimentation and executive visibility.

  • Own analytics roadmap and executive-ready briefs driving enrollment funnel optimization and growth opportunities.
  • Lead experiments, attribution reviews, and NLP-enabled insights from structured and unstructured data.
  • Leverage labor market tools and enterprise data platforms to guide market-fit and investment decisions.

Job Description

Responsibilities

  • Translate complex business questions into structured analytics roadmaps tied to measurable outcomes.
  • Uncover root causes and synthesize large, complex datasets into clear findings and recommendations.
  • Identify and apply appropriate statistical methodologies (e.g., regression, hypothesis testing, forecasting, predictive modeling).
  • Develop executive-ready research briefs and presentations that influence senior decision-making.
  • Anticipate business needs and proactively surface growth and optimization opportunities.
  • Leverage labor market intelligence tools (e.g., Lightcast/Burning Glass) to analyze total addressable market, skills demand, and program alignment opportunities.
  • Analyze end-to-end prospective student journeys across web and marketing channels.
  • Improve applicant conversion through funnel analysis and behavioral insights.
  • Design and evaluate A/B and multivariate testing from hypothesis development through post-test analysis.
  • Evaluate marketing attribution and campaign performance to guide investment decisions.

Requirements

  • 5+ years of progressive analytics experience.
  • Bachelor’s degree in analytics, statistics, economics, mathematics, data science, or related field
  • Experience with SQL or similar tools for data querying and analysis.
  • Experience with labor market intelligence platforms (e.g., Lightcast/Burning Glass).
  • Advanced proficiency in Tableau for dashboard development, data visualization, and executive reporting.
  • Familiarity with Databricks or enterprise data platforms.
  • Working knowledge of Python or R for advanced analytics, statistics, or automation.
  • Experience with data analysis and storytelling, presenting insights to senior stakeholders.

Preferred

  • Master’s degree in analytics, statistics, economics, mathematics, data science, or related field.
  • Experience with Adobe Analytics; familiarity with Adobe Audience Manager.
  • Experience with enterprise data environments or platforms (e.g., Databricks).
  • Experience with SQL for querying and analyzing datasets.
  • Experience building predictive or machine learning models.

Benefits

  • medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
Western Governors University logo

Western Governors University

WGU, www.wgu.edu, is an online university for the 21st century.We are driven by a mission to expand access to higher education through online, competency-based degree programs. Since its establishment in 1997, WGU has grown into a national university, serving more than 120,000 students from all 50 states.The university continues to open doors for adult learners who need flexibility to achieve their education and career goals. WGU’s innovative competency-based academic approach makes it possible, allowing individuals to fit their education into their lives, not the other way around.WGU was founded by the governors of 19 U.S. states. WGU is also supported by over 20 major corporations and foundations who believe in WGU’s commitment to producing highly competent graduates.

Founded in 1997
Salt Lake City, Utah, USA
12K employees (373 in marketing)

Traffic Signals

Monthly Visitors
9.6M
Monthly Google Ads Budget
$9.3M
Traffic Source Mix
Search
24.4%
Direct
63.4%
Referral
10.7%
Social
0.6%
Paid
0.7%

Headcount Trend

Current headcount: ~12K

Marketing Team

Marketing Team Size
276 (2% of company)
Median Career Experience
13 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Grant, 10 months ago

Funding History

  • May 2025
    Grant

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