Senior Marketing Analyst

Melville, NY (Remote)

$100K/yr – $140K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the market intelligence engine to shape GTM and sales strategy with a focus on competitive dynamics, market expansion, and cross-functional influence.

  • Own and communicate a structured view of the competitive landscape to enable differentiated positioning and messaging.
  • Translate insights into actionable recommendations, battlecards, and enablement that improve win rates in complex B2B deals.
  • Lead trade show and event planning to surface market intelligence and drive strategic opportunities.

Job Description

Responsibilities

  • Analyze competitors, market trends, customer needs, and industry dynamics to identify risks and opportunities
  • Translate market insights into clear, actionable recommendations that shape go-to-market strategy and business priorities
  • Build and maintain a structured, comprehensive view of the competitive landscape
  • Develop high-impact sales enablement tools, including battlecards, objection handling guidance, and positioning support
  • Monitor competitor activity (product changes, pricing, partnerships, and market moves) and assess business implications
  • Support market expansion efforts, including new industries, segments, and offerings
  • Partner with product marketing to refine differentiation, positioning, and messaging to ensure competitiveness in the market
  • Equip sales teams with actionable insights to improve performance in competitive deals
  • Contribute to win/loss analysis and ensure insights are applied to improve future outcomes
  • Support high-value or strategic deals where competitive dynamics are critical

Requirements

  • 5–10 years of experience in competitive intelligence, product marketing, strategy, or a related field
  • Experience supporting B2B sales environments with complex, multi-stakeholder deal cycles
  • Strong analytical and strategic thinking skills with the ability to turn insight into action
  • Proven ability to influence cross-functional teams without formal authority
  • Excellent written, verbal, and presentation communication skills, with the ability to simplify complex concepts
  • Bias toward practical, results-oriented output over theoretical analysis
  • Ability to manage multiple priorities and operate effectively in a fast-paced environment
  • Bachelor’s degree in Marketing, Business, Strategy, Analytics, or a related field (or equivalent experience). A combination of education and relevant professional experience equivalent to a four-year degree.
  • Willingness to travel approximately 20–30% for events, customer engagement, and market intelligence gathering
  • Master’s degree in a related field preferred

Preferred

  • Master’s degree in a related field preferred
  • Industry experience in logistics, transportation, or fleet operations preferred
  • Route planning, optimization, telematics, or vehicle tracking preferred
  • Field-service or enterprise mobile applications preferred
  • Familiarity with utilities, public sector, waste & recycling, or last-mile delivery is a plus

Benefits

  • Medical/Dental/Vision/STD & LTD Plans
  • Employer paid Life Insurance Plan
  • Employee Training & Development
  • 401(k) Retirement Savings Plan w/ Employer Match
  • Vacation/Sick/Holiday Leave
  • Tuition Reimbursement
  • Flex hours
  • Casual Dress

Marketing Team

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