Senior Marketing Analyst

New Jersey, USA (On-site)

$90K/yr – $130K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Drive analytics and KPI tracking for an agent-focused channel, turning quoting, sales, and vendor decisions into actionable improvements for growth.

  • Analytic reporting and KPI oversight for the Independent Agent Channel Marketing function
  • Incentive and vendor-strategy optimization, including comparative raters and payout structures
  • State- and agent-level performance analysis to inform data-driven enhancements

Job Description

Responsibilities - This role provides analytical support to the Independent Agent Channel Marketing Department. The individual will design, develop, and maintain reporting, perform data analysis, and deliver actionable insights to drive business performance and growth. - Marketing Agency Distribution & Field Operations Support - Support the Revenue Operations Manager in KPI tracking, reporting, and performance oversight - Analyze quoting and sales trends across agents to identify risks, gaps, and growth opportunities - Monitor and assess the competitive landscape, including agency compensation structures (base commission, profit sharing, and new business incentives) - Recommend and help implement enhancements to agent incentive programs - Leverage AI and analytical tools to evaluate state-level and individual agent performance, and propose data-driven improvements - Comparative Rater Strategy - Evaluate comparative rater vendors, including agent adoption, and recommend optimal configurations (e.g., questions, mappings, defaults) - Analyze vendor workflow changes and recommend appropriate company responses - Design and execute A/B testing to optimize quote flow and user experience - Support implementation strategies for rating and coverage updates - Identify and assess new vendor opportunities - Monitor the impact of changes and compare results against expectations Requirements - Bachelor’s degree in a technical or analytical discipline - Experience in insurance, marketing analytics, or product management preferred - Strong SQL and advanced Microsoft Excel skills required - Ability to collaborate effectively with cross-functional teams, including Marketing, Product, and IT - Strong communication skills with the ability to influence stakeholders through data-driven insights - Highly organized with the ability to manage multiple priorities and work independently in a fast-paced environment Preferred - Experience in insurance, marketing analytics, or product management preferred Benefits - 4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays - Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision) - Annual 401(k) Employer Contribution - Resources to promote Professional Development (LinkedIn Learning and licensure assistance) - Robust health and wellness program and fitness reimbursements - Various Paid Family leave options including Paid Parental Leave - Tuition Reimbursement

Plymouth Rock Assurance

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001
Boston, Massachusetts, USA
2.2K employees (101 in marketing)

Traffic Signals

Monthly Visitors
535.8K
Monthly Google Ads Budget
$528.9K
Traffic Source Mix
Search
28.9%
Direct
65.6%
Referral
4.4%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
83 (4% of company)
Median Career Experience
12.5 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
40