Responsibilities

• Build and maintain a single source of truth for marketing KPIs (sessions, leads, bookings, revenue, spend efficiency).
• Reconcile and validate data across GA4, Power BI, agency reporting, and marketing platforms to ensure accuracy and consistency.
• Document data definitions and reporting standards, driving cross-functional alignment across marketing, analytics, revenue management, and external agency teams.
• Conduct in-depth analyses of marketing performance to identify key drivers (e.g., channel mix shifts, audience segments, promotions, seasonality).
• Partner with the Performance Marketing Manager to translate insights into recommendations for channel strategy and spend allocation — without directly managing campaigns.
• Develop executive-ready performance dashboards and reports that connect marketing activity to business outcomes.
• Integrate marketing performance data with broader business datasets (finance, bookings, customer, and operational data) to enhance analysis, reporting, and forecasting.
• Partner with Finance and Revenue Management to connect marketing investments with commercial outcomes.
• Deliver both ongoing reporting and ad hoc deep-dive analyses into business-critical questions where marketing is a key driver.
• Own quantitative models for marketing pacing, spend scenarios, and investment impact.