Senior Marketing Analyst, Darden Franchising at Darden | Orlando, FL

Darden

Senior Marketing Analyst, Darden Franchising

Orlando, FL (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the day-to-day franchise marketing operations that enable new openings, program administration, and global- to local-scale communications, coordinating with brand and web teams to keep listings, menus, and event promotions accurate for all franchisees.

Franchise Enablement: Support franchise openings, set up digital ecosystems, and provision NRO assets and tools for franchisees.
Program & Communications: Back global marketing programs and deliver brand announcements and launches via newsletters, SharePoint, and calls.
Market Entry & Calendars: Analyze local markets for entrants and share consolidated marketing calendars with franchisees.

Job Description

Responsibilities

Assist with franchisees’ new restaurant openings, including helping set up restaurants’ digital ecosystems, ensuring NRO assets are ready for use, and access to franchise support tools is provisioned to the franchisee
Provide administrative support for global marketing programs like Mood Music, Black Box, Guest Sat Survey (GSS), and other Darden Franchise Marketing programs
Provide ongoing google and social media account support to franchisees, ensuring proper set up, connection and ongoing account stability
Gather, summarize and communicate brands’ marketing announcements, menu and promotional launches to franchisees via brand newsletters, Sharepoint and calls/meetings
Work with Darden’s brands and web team to maintain franchisee listings across our corporate websites (e.g. hours of operation, menus, CTA link outs) and ensure franchisee participation in events and promotions is reflected accurately on the sites
Help support the market entry process for new franchise markets by conducting analysis of local competition, menu offerings and pricing, cultural norms and expectations, and diner behavior.
Gather and maintain all marketing profile information about franchisees and their restaurants
Gather, consolidate and share our brands’ marketing calendars with franchisees
Collaborate with franchisees and graphic design to update and proof menus and develop new creative on behalf of franchisees
Manage the day-to-day Global Marketing Fund invoicing, payments and reimbursements process
Develop and manage project timelines and calendars to execute and communicate key deliverables

Requirements

2–3 years of progressive experience in marketing, brand marketing, digital marketing, or a related field
Strong knowledge and comfort using computers and various programs and information systems (MS Word, MS PowerPoint, MS Excel, Co-Pilot, etc.)
Excellent written and verbal communication skills
Bachelor's degree in Marketing, Business, or a related field
Previous experience working on cross-functional teams
Ability to travel up to 10%

Preferred

2-3 years of experience in restaurant or brand marketing; prior Darden experience preferred
Experience working with Google My Business, Meta Business Suite, Yext and OpenTable
Passion for the restaurant business and growing Darden’s brands globally

Darden

3.9 Glassdoor

Darden’s family of restaurants features some of the most recognizable and successful brands in full-service dining — Olive Garden, LongHorn Steakhouse, Yard House, Ruth's Chris Steak House, Cheddar’s Scratch Kitchen, The Capital Grille, Chuy's, Seasons 52, Eddie V's and Bahama Breeze. We own and operate more than 2,100 restaurants and are proud to employ 195,000 team members. Together, we create memorable experiences for 420 million guests annually in hundreds of communities across North America.

Founded in 1938

Orlando, Florida, USA

79K employees (3,715 in marketing)

www.darden.com

78% recommend to a friend

76% CEO approval