Responsibilities

• Build analytics strategy and elevate the analytics program to achieve a data-driven digital marketing culture.
• Lead the effort to define, measure, and tell the story of digital marketing efforts to determine brand and campaign effectiveness.
• Work with client and business stakeholders to assess campaign effectiveness given business conversion rate metrics, optimization goals, and growth goals.
• Manage client relationships, and proactively engage them, while serving as the SME for analytics across all digital channels (web, media, social, etc.).
• Flexibility to manage as well as individually contribute to analytics delivery on multiple in-motion projects requiring the ability to context switch as needed.
• Contribute to establishing, adopting, and championing internally best practices in analytics delivery.
• Set clear expectations with analysts and demonstrate the patience to manage and groom delivery team members as needed.
• Create and execute a site optimization plan that includes personalization, targeting, A/B and multivariate testing.
• Leverage data to gain insight into trending, sentiment levels, user experience and behavior in order to drive the appropriate digital marketing strategies.
• Measure site usability and effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations to executives.