Responsibilities

• Analyze complex, multi source marketing datasets to identify trends, patterns, and optimization opportunities.
• Build advanced dashboards, reports, and data visualizations to support cross-functional insights and KPI reporting.
• Support campaign optimization by evaluating channel performance, attribution paths, and customer behavior.
• Develop predictive models and statistical analyses to forecast outcomes and improve marketing ROI.
• Refine and maintain customer segmentation models based on demographics, behavior, and lifecycle insights.
• Partner with marketing leadership to develop data-driven targeting strategies and personalization frameworks.
• Conduct competitive and market analysis to guide strategic planning.
• Present analytical findings to leadership with clear recommendations aligned to business goals.
• Ensure data quality, documentation, and best practices across reporting environments.
• Collaborate with analytics engineers and IT teams on data infrastructure improvements.

Requirements

• 3 + years of experience in marketing analytics, business intelligence, or related data-driven roles.
• Experience with data visualization tools (Power BI, Tableau, or similar).
• Experience in telecommunications or subscription-based services is a plus.
• Strong proficiency in SQL; experience with Python or R preferred.
• Ability to interpret complex datasets and translate findings into actionable business recommendations.
• Excellent communication and presentation skills.
• High attention to detail with a hands-on, problem-solving approach.
• Strong understanding of digital marketing metrics, attribution, segmentation, and customer journey analysis.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• High school diploma or equivalent required
• Bachelor’s or Master’s degree in Marketing Analytics, Business Analytics, Statistics, Data Science, or related field a plus.

Benefits

• 401k retirement plan, with employer match
• Insurance options including: medical, dental, vision, life and STD insurance
• Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
• Floating Holiday: 40 hours per year
• Paid Holidays: 7 days per year
• Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
• Tuition reimbursement program
• Employee discount program
• Benefits listed above are for regular full-time position