Responsibilities

• The Senior Marketing Analyst will track and interpret program analysis and reporting of campaigns and marketing efforts across our channels.
• This role will work with product management, product marketing, and other teams to provide a comprehensive view of campaign analytics across all lines of business.
• Create actionable, data-driven recommendations that impact business decisions using internal and external data & models.
• Leverage technical expertise to identify opportunities for targeting, revenue opportunities and operational efficiencies.
• Run deep dive and ad-hoc analyses for product owners on an as-needed basis
• Work closely with product and IT to collaborate on data quality and pipelines to build automated marketing dashboards and reports
• Highly proficient in data science and data automation tools like Big Query, Tableau, R, Python, SQL.
• Provide recommendations and solutions for campaign efficiency and effectiveness.
• Provide meaningful insights that enable tangible improvements and inform strategic decisions.
• Provide technical training & guidance to junior analysts.

Requirements

• Bachelor's degree
• 8+ years experience in a marketing analytics focused role
• Experience with BigQuery/SQL preferred
• Intermediate skills in Tableau, GA4, and/or Looker required

Preferred

• Degree in Mathematics, Statistics or other relevant field
• Experience with BigQuery/SQL preferred
• Technical knowledge of databases, data warehousing; Experience with BigQuery/SQL preferred
• Intermediate skills in Tableau, GA4, and/or Looker required
• Knowledge of data warehousing and data tools desirable

Benefits

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program