Responsibilities

• Support the Director(s) in developing and executing branded consumer strategies, campaigns, and messaging across Prevnar Peds and Prevnar Adult, keeping customer insights at the forefront and translating them into on-strategy tactics
• Manage branded website and platform migrations across the Prevnar portfolio — including Zenith migrations for Prevnar Peds and Prevnar Adult (English and Spanish) and ongoing site updates (e.g., BCC.com GEO Phase 2) — ensuring a seamless, compliant consumer experience
• Manage Prevnar Peds CRM (email and SMS), and patient education assets across both brands including English and Spanish brochure suites, tactic refreshes, and doctor discussion guides, ensuring materials reflect current recommendations and the consumer campaign strategy
• Support Prevnar Peds influencer programs — core program and segment-test sprints — in partnership with the CMO organization, ensuring messaging aligns with brand strategy and compliance
• Partner with the Media and Pfizer BAI/analytics teams to support digital, social, and search execution and to embed measurement (dashboards, KPIs, tracking), adjusting based on insights
• Collaborate and align with the Director(s), Vaccines Consumer leads, and cross-functional partners to ensure plans work in synergy and deliver a cohesive consumer experience across the Prevnar portfolio
• Flex to support other Vaccines Consumer brands and priority workstreams across the portfolio as business needs evolve
• Conduct all responsibilities in accordance with Company policies, with a strong adherence to Pfizer Core Values, including compliance