Responsibilities

• Lead competitive and market intelligence efforts by advising on major competitors, anticipating future threats, and proactively adjusting strategy to improve market penetration and positioning.
• Drive deep customer and market understanding through VOC, market research, surveys, and trend analysis, translating qualitative and quantitative insights into clear, actionable business strategies.
• Identify unmet needs and innovation opportunities by validating key assumptions and partnering cross‑functionally to inform product, service, and portfolio direction.
• Own portfolio and lifecycle strategy, guiding products from early discovery through launch, growth, pricing optimization, and eventual obsolescence.
• Lead and influence the new product development process, collaborating with R&D, Clinical, and cross‑departmental stakeholders from concept through pre-commercialization planning.
• Define and communicate long-term portfolio and segment strategies to gain organizational alignment while educating teams on portfolio strategy best practices and benchmarking.
• Build and sustain strategic KOL relationships, partnering with Clinical Affairs to support evidence generation, clinical claims strategy, and market credibility.
• Anticipate healthcare market dynamics and environmental trends, proactively recommending adjustments to marketing objectives, brand architecture, and competitive positioning.
• Guide pricing and value strategies by managing price competition, aligning with business unit goals, and linking marketing investments to customer acquisition and retention objectives.
• Lead and develop high performing teams, fostering strategic thinking, cross functional collaboration, disciplined forecasting, and effective execution.

Requirements

• Bachelor’s degree
• 10+ years of work experience
• Onsite presence at least 4 days per week, at our Irvine, CA office

Preferred

• MBA / Master’s Degree
• 4+ years of people management experience
• Upstream marketing experience in endovascular, vascular, or VTE
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

Benefits

• Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.
• Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.