Responsibilities

• Set the Strategy: Define and own a proactive roadmap of technical storytelling, demos, and product experiences across the Okta and Auth0 portfolios — moving the function from reactive request-handling to strategic, GTM-aligned impact.
• Champion "Show, Don’t Tell": Lead the creation of demos, proof-of-concepts, and product experiences that prove value and differentiate us — across Okta and Auth0 use cases.
• Prove the "Okta Secures AI" Story: Build the demos and proof points that show how Okta and Auth0 secure AI agents and agentic workflows, helping us win the "Identity for AI" category through tangible, hands-on experiences.
• Reinvent How Technical Marketing Gets Built: Champion AI-powered tools and workflows to accelerate demo and content creation, scale output without scaling headcount linearly, and free the team for the highest-value work.
• Lead, Mentor, and Grow a Team: As a player-coach, lead two pods of Demo & Experience Architects and Technical Content Specialists. Hire, mentor, and develop talent while personally leading the most strategic initiatives.
• Influence the Product Roadmap: Partner deeply with Product Management to ensure technical accuracy, gain early roadmap visibility, and shape future priorities through market feedback.
• Empower the Field: Co-create demos, proof points, and enablement with Sales Engineering to accelerate deal cycles, capture field insights, and equip SEs to scale technical marketing to key accounts.
• Win Competitively: Partner with Competitive Intelligence to integrate differentiated proof points into demos and technical storytelling that help us win against top competitors.
• Align with the GTM Engine: Partner with PMM and Demand Gen to align technical narratives with core positioning, campaigns, and go-to-market motions.

Requirements

• Experience: 10+ years in a technical product function (technical product marketing, product marketing, sales/solutions engineering, or product management) in SaaS/enterprise software, with 5+ years in people management preferred.
• Player-Coach Leadership: Proven experience hiring, mentoring, and leading high-performing technical teams — while rolling up your sleeves to personally build demos and deliver strategic projects.
• Demo & Experience Craft: Deep, hands-on expertise building demos, proof-of-concepts, and product experiences that bring technical products to life and prove value to skeptical audiences.
• AI Fluency: Hands-on experience using AI-powered tools to accelerate demo and content creation, plus a point of view on how AI can transform a technical marketing team — and genuine curiosity about the agentic AI landscape and its implications for identity.
• Technical Credibility: Technical enough to go deep with the Okta and Auth0 products, build trust with both IT/security buyers and developers, and influence the product roadmap with market-driven arguments.
• Dual-Audience Range: Demonstrated ability to craft technical narratives for both enterprise, sales-led motions and developer-focused, product-led growth.
• Technical Storytelling: Exceptional ability to communicate complex technical concepts simply and persuasively — from developers to C-level executives.
• Bias for Action: You thrive in fast-paced environments and move with speed from strategy to execution, designing work for impact and reuse from day one.

Preferred

• Experience: 10+ years in a technical product function (technical product marketing, product marketing, sales/solutions engineering, or product management) in SaaS/enterprise software, with 5+ years in people management preferred.
• Player-Coach Leadership: Proven experience hiring, mentoring, and leading high-performing technical teams — while rolling up your sleeves to personally build demos and deliver strategic projects.
• Demo & Experience Craft: Deep, hands-on expertise building demos, proof-of-concepts, and product experiences that bring technical products to life and prove value to skeptical audiences.
• AI Fluency: Hands-on experience using AI-powered tools to accelerate demo and content creation, plus a point of view on how AI can transform a technical marketing team — and genuine curiosity about the agentic AI landscape and its implications for identity.
• Technical Credibility: Technical enough to go deep with the Okta and Auth0 products, build trust with both IT/security buyers and developers, and influence the product roadmap with market-driven arguments.
• Dual-Audience Range: Demonstrated ability to craft technical narratives for both enterprise, sales-led motions and developer-focused, product-led growth.
• Technical Storytelling: Exceptional ability to communicate complex technical concepts simply and persuasively — from developers to C-level executives.
• Bias for Action: You thrive in fast-paced environments and move with speed from strategy to execution, designing work for impact and reuse from day one.