Responsibilities

• Serve as a subject matter expert and project owner for assigned business portfolios, ensuring social media strategies align with client goals.
• Lead team planning and growth initiatives, including knowledge sharing and internal education across departments to drive social media adoption.
• Collaborate with clients to provide insights on social media trends, emerging technologies, and industry best practices.
• Oversee social media analytics and reporting to ensure business KPIs and goals are achieved.
• Manage project delivery, ensuring initiatives are completed on time, within budget, and aligned with broader marketing objectives.
• Provide paid media expertise, including platform-specific tactical recommendations and integration within the broader digital ecosystem.
• Conduct social listening research to uncover insights, provide observations, and optimize data queries.
• Develop and manage influencer relationship programs, including identifying, analyzing, and curating influencers within specific patient populations.
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned