Own and optimize APUS social media strategy and team, aligning with university goals and cross‑department collaboration to drive student engagement and brand visibility.

• Strategy & Leadership: Develop and execute a comprehensive social media plan aligned to brand voice and audience needs, with measurable outcomes.
• Content Creation & Management: Oversee engaging content across platforms that reflects APUS values and educational offerings.
• Team Leadership: Guide and mentor the social media team, setting goals and fostering collaboration.
• Analytics & Reporting: Use analytics to track performance and adjust strategies for reach and engagement.
• Community Engagement: Moderate discussions, respond to comments, and build a supportive online student and alumni space.
• Crisis Management: Monitor online reputation and respond swiftly per policy during crises.
• Collaboration: Partner with Admissions, Student Services, and Alumni Relations for integrated messaging.

• Experience: Minimum of 5 years in social media management, with at least 2 in a leadership role, preferably in higher education or related sector.
• Technical Skills: Proficiency in social platforms, analytics tools, and content management systems.
• Communication: Strong written and verbal skills for diverse audiences.
• Creativity & Innovation: Ability to craft compelling, standout content.
• Leadership: Track record of leading a team and developing talent.
• Analytical Skills: Ability to interpret data, identify trends, and adjust strategies.
• Adaptability: Flexibility to respond to changing social media trends and online education environments.
• Industry Knowledge: Familiarity with the online education sector and its challenges/opportunities.
• Project Management: Experience with project management tools and methodologies.
• Bachelor’s Degree in Marketing, Communications or related field; Master preferred.

• Master Degree in relevant field preferred.