Senior Manager, SEO and AEO Strategy

New York City, NY (Hybrid)

$104K/yr – $175K/yrSenior Level5+ years expFull time

Posted 21 hrs ago

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Job Summary

Own the development and execution of a best-in-class SEO and AEO program to boost visibility and measurable business impact, shaping short- and long-term organic search roadmaps while collaborating with analytics, product, legal, and channel teams and evolving with AI-powered discovery.

Define measurement frameworks and communicate impact to stakeholders
Drive strategic recommendations in ambiguous situations and navigate white space

Job Description

Responsibilities

Lead the development of a best-in-class SEO and AEO program that increases visibility across traditional and AI-powered search experiences while driving measurable business outcomes across the customer journey.
Shape and execute both the short- and long-term organic search roadmap, ensuring our search strategy evolves alongside industry shifts.
Partner closely with analytics, technical product management, legal & compliance, product owners, and digital acquisition channel teams.
Ensure the search strategy evolves with AI-powered discovery experiences and Answer Engine Optimization (AEO).
Develop strategic recommendations from ambiguous conditions and navigate white space to drive business impact.
Communicate performance insights and impact to stakeholders with clear measurement frameworks.

Requirements

5+ years of SEO/AEO experience in an agency or in-house capacity.
Demonstrated understanding of technical SEO, on-page optimization, content strategy, site architecture, structured data, and search performance best practices.
Familiarity with the evolving landscape of AI-powered search and Answer Engine Optimization (AEO), with a passion for staying ahead of industry trends.
Experience using enterprise SEO platforms and analytics tools such as Google Search Console, Conductor, or similar technologies. Experience with AI Tracking and Marketing tools (i.e. Profound, Bluefish, etc.) is a plus.
Proven track recording of navigating white space and developing strategic recommendations out of ambiguous conditions.
Strong analytical skills with the ability to translate data into actionable insights and strategic recommendations.
Experience developing SEO/AEO measurement frameworks, reporting on performance, and communicating business impact to stakeholders.
Self-starter who thrives working independently and within a team.
Passion for outside-the-box thinking and challenging the status quo.
Strong verbal and written communication skills, with an ability to tailor messaging to audiences of different seniority and expertise.

Preferred

Experience with AI Tracking and Marketing tools (i.e. Profound, Bluefish, etc.) is a plus.

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

American Express

4.1 Glassdoor

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US

79K employees (3,751 in marketing)

www.americanexpress.com

81% recommend to a friend

88% CEO approval