Senior Manager, Search Engine Marketing

New York City, NY (On-site)

$108K/yr – $180K/yrSenior Level6+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and optimize Macy’s PPC program across retail, app, and shopping campaigns with a focus on revenue growth, platform-specific optimization, and cross-functional collaboration.

  • Growth ownership: Manage search/shopping and app campaigns across Google, Bing, and ASA with platform nuance alignment.
  • Analytics & optimization: Use Adobe Analytics to track performance and translate insight into leadership-ready actions.
  • Collaboration and coaching: Partner with Marketing, Creative, and E-commerce to improve landing pages, ad copy, and testing, while mentoring junior team members.

Job Description

  • Develop and implement PPC strategies for retail products that drive sales and revenue growth.
  • Manage and optimize search and shopping campaigns and product feeds across platforms such as Google Ads and Microsoft Advertising (Bing), applying deep knowledge of each platform’s features and nuances.
  • Manage and optimize app campaigns across platforms such as Google Ads and Apple Search Ads (ASA), applying deep knowledge of each platform’s features and nuances.
  • Use Adobe Analytics and other tools to track performance, identify improvement opportunities, and report clear, concise results and recommendations to senior leadership.
  • Partner with Marketing to align PPC campaigns with broader initiatives and key retail moments (e.g., major shopping and sale events) and ensure messaging is consistent, compelling, and customer-relevant.
  • Monitor industry trends and emerging PPC technologies and techniques; provide thought leadership to the broader marketing organization.
  • Manage and mentor junior PPC team members, providing coaching, feedback, and support while contributing to broader marketing initiatives.
  • Collaborate with Creative, Development, and E-commerce teams to optimize landing pages and ad copy for conversion, leveraging A/B testing and conversion-rate optimization best practices.
  • Develop and manage PPC budgets to maintain profitability and comply with financial guidelines while identifying opportunities to scale and expand campaign efforts.
  • Build ad hoc testing and performance-improvement plans to achieve revenue and efficiency targets.
Macy's logo

Macy's

3.4 Glassdoor

Macy's is America’s store for life. The largest retail brand of Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices to customers at approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam, as well as to customers in more than 100 international destinations through leading e-commerce site macys.com. Macy's inspires fashion exploration and discovery through the most desired family of exclusive brands for her, for him, for the home, and via our dynamic mobile and social platforms. We know the power of celebration, demonstrated through decades of memorable experiences created during Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. Macy's flagship stores – including New York City’s Herald Square – are internationally renowned and preeminent destinations for tourists. With the collective support of our customers and employees, Macy's builds community and helps make a difference in every market we serve, supporting local and national charities by giving nearly $50 million each year, plus 146,000 hours of volunteer service. For more than 160 years, Macy’s has, and continues to, make life shine brighter for our customers, colleagues, and communities.

New York, New York, USA
80K employees (6,853 in marketing)
56% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
72.9M
Traffic Source Mix
Search
6.9%
Direct
64.3%
Referral
23.1%
Social
4.3%
Paid
1.2%

Headcount Trend

Current headcount: ~80.4K

Marketing Team

Marketing Team Size
4,655 (6% of company)
Median Career Experience
12 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
5

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