Senior Manager, Retail Media Analytics at dentsu | New York, USA

dentsu

Senior Manager, Retail Media Analytics

New York, USA (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive and own data-driven analytics for a retailer media network, partnering with retail, product, and commercial leaders to define measurement, incrementality, and actionable insights.

Must-have: Own end-to-end measurement initiatives from problem to delivery.
Standout: Influence product, pricing, and GTM strategy with data-driven insights.
Standout: Lead incrementality and experimentation design across RMN.

Job Description

Responsibilities

Serve as a senior analytics partner to retail media, product, and commercial leadership.
Lead complex measurement initiatives end-to-end, from problem definition to delivery of insights.
Support advertiser-facing conversations by developing clear, defensible measurement narratives.
Influence product evolution, pricing discussions, and go-to-market strategy through data-driven insights—without formal people-management responsibility initially.
Own execution of core measurement approaches supporting a retailer-owned Retail Media Network.
Apply attribution, incrementality, and MMM concepts to real-world retail media use cases.
Ensure measurement outputs are actionable, understandable, and aligned to advertiser and RMN performance objectives.
Help mature measurement capabilities from ad hoc analyses to repeatable, scalable solutions.
Design and execute attribution analyses across onsite and offsite retail media channels.
Evaluate rule-based, algorithmic, and modeled attribution approaches and recommend appropriate applications.

Requirements

Strong ability to independently lead complex analytics and measurement initiatives.
Proven skill translating sophisticated analysis into clear business recommendations.
Comfortable influencing senior stakeholders without direct authority.
Excellent written and verbal communication skills.
5+ years of experience working directly within a retailer, retail media network or deeply embedded retail analytics role.
Hands-on experience owning analytics, measurement, or data science deliverables in a retail environment.
Strong understanding of merchandising, promotions, pricing, loyalty data, and merchandising & store operations.
7+ years of total experience in analytics, data science, or measurement.
Practical experience with media attribution across onsite and offsite channels.
Demonstrated experience with incrementality testing or causal inference methods.

Nice To Have

Experience supporting or operating a Retail Media Network.
Exposure to omnichannel or in-store retail media measurement.
Familiarity with identity resolution, clean rooms, or privacy-safe measurement approaches.
Experience informing pricing, yield, or inventory strategy using analytics.
Working knowledge of MMM, especially in retail or commerce contexts.

Benefits

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

dentsu

3.4 Glassdoor

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Founded in 2001

Tokyo, JP

18K employees (4,521 in marketing)

bit.ly/3lDa6Ff

60% recommend to a friend

68% CEO approval