Responsibilities

• architecting and executing omni-channel shopper marketing, retail media, and merchandising programs across our premier accounts - Walmart, Petco, Amazon, Chewy and others.
• Reporting directly to the Director of Retail Marketing and working in close partnership with Account Sales Leads.
• co-architects the marketing strategy and Joint Business Planning (JBP) vision to drive brand acceleration and sell-through.
• co-manages and optimizes an estimated $1M+ retail marketing budget, ensuring investments directly support account growth, line reviews, and commercial trade goals.
• advisory SME to the broader retail marketing team on digital marketing tactics, retail media network (RMN) optimizations, influencer campaigns, and digital ad effectiveness reporting.
• presents shelf education, off-shelf display creations, and merchandising strategies during retail line reviews while coaching team members on digital campaign execution.
• manages 3P vendors and agency relationships related to their account work to elevate brand presence across physical shelves and digital commerce touchpoints.
• National Account Program Marketing: Design and deploy comprehensive, omni-channel marketing initiatives across Tier-1 retail partners to amplify 360-degree brand visibility, drive qualified traffic, and accelerate sell-through across the whole portfolio of brands and products.
• Strategic Joint Business Planning (JBP) & Sales Partnership: Partner side-by-side with National Account Directors/Sales Leads to co-lead the marketing and promotional strategies within Joint Business Planning (JBP) sessions with retail buyers. Align marketing investments with account sales goals to secure valuable in-kind promotional support, premier shelf placement, and expanded distribution. Co-present during annual line reviews, bringing category insights, brand vision, and off-shelf merchandising strategies to the table.
• Financial Stewardship & Trade Investment Alignment: Co-own, track, and optimize the $1M+ national account marketing budget in direct collaboration with National Account Sales Leads. Ensure retail media network spend, influencer collaborations, and promotional dollars are strategically deployed to maximize total trade ROAS/ROI and complement overall sales account strategies. Regularly review performance metrics with Sales leads to reallocate funds dynamically for peak commercial impact.

Requirements

• 8 - 10+ years of CPG / Marketing Experience
• 5 - 8 years of dedicated Shopper, Channel, or Trade Marketing Experience
• 3 - 5 years of National Account Management Experience leading programs for Tier-1 National Accounts
• Oversees the strategic alignment of omni-channel tactics executed by specialists and external agencies, including digital media, store locators, and retailer CRM programs
• Familiarity with Shopper data from Scintilla , Syndicated (Nielsen) and Research (Qual and Quant) Data with the ability to interpret reports, derive insights and leverage them in campaigns, signage and on packaging.
• Advanced Data & Financial Analytics
• Strategic Negotiation & Influence
• Deep Shopper Marketing Expertise in National Accounts
• System Design & Process Automation Mindset
• Collaborative Leadership

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to 3.5% of your 401k contributions , ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan , where company contributions fund your retirement plan with company stock. Learn more.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
• Potential for quarterly KPI bonuses.