Responsibilities

• Lead regional social activation and creator strategy across the Americas with a clear, consistent brand and point of view.
• Build programs that connect Sandisk to the moments that matter to consumers, from product launches to cultural and seasonal tentpoles.
• Develop creator and influencer partnerships that feel natural, relevant, and built for each platform.
• Grow audiences and engagement through content that is simple, sharp, and rooted in consumer insight.
• Help Sandisk show up in gaming, creator, and lifestyle communities in ways that feel authentic and lasting.
• Work across product, brand, communications, retail, and regional teams to bring integrated campaigns to life.
• Bring forward new ideas, content formats, and partnership models that keep the brand current and relevant.
• Ensure creators are equipped with clear brand messaging, product knowledge, and communication guidance.
• Serve as the main point of contact for regional ambassadors, providing direction, support, and ongoing partnership management.
• Lead social-first experiential activations that connect creators, consumers, and live brand moments, creating experiences designed to generate engagement, content, and lasting brand relevance.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 10+ years of experience in social media, creator marketing, within a consumer brand or fast-paced consumer products environment.
• Experience leading consumer brands where relevance, story, and audience connection matter.
• A strong understanding of creators, gamers, and digital culture.
• Experience managing teams and influencing across functions and regions.
• Comfort working across North America and Latin America with cultural awareness and precision.
• Familiarity with digital marketing tools, analytics platforms, and retail activation strategies.
• Strong analytical and commercial judgment.
• Experience working across global brands and multicultural teams.
• Multilingual capability, or experience working across diverse regional markets.

Preferred

• A customer-first mindset with a focus on creating thoughtful and relevant experiences.
• Strong leadership skills, including teamwork, flexibility, and creative problem solving.
• Confidence working across functions and influencing at all levels of the organization.
• Comfort working quickly, adapting to change, and rolling up sleeves when needed.
• Strong business judgment and sound decision-making.
• Ability to interpret data and turn it into clear, business-focused recommendations.
• Experience presenting to executive audiences.
• Strong organizational, interpersonal, and project management skills.
• Ability to navigate ambiguity and help teams move forward with clarity.
• High emotional intelligence and strong self-awareness.

Benefits

• Paid vacation time
• Paid sick leave
• Medical/dental/vision insurance
• Life, accident and disability insurance
• Tax-advantaged flexible spending and health savings accounts
• Employee assistance program
• Supplemental life and AD&D, legal plan, pet insurance, critical illness
• Tuition reimbursement
• Transit benefits
• Applause Program, employee stock purchase plan, and Sandisk Savings 401(k) Plan