Responsibilities

• As part of an integrated team, support several client engagements of varying sizes in a fast-paced agency environment within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation
• Act as day-to-day programmatic buying lead across several healthcare accounts, as part of an integrated team
• Responsible for the execution of campaign planning, setup, creation, optimization and management
• Help up-level Real Chemistry’s capabilities contributing to agency POVs, case studies, internal knowledge sharing opportunities and cross-channel learning
• Provide proactive recommendations on campaign results, industry trends and innovation, and competitive pressures to keep clients informed and manage programs upon best practices of programmatic media
• Support tactical planning and in-platform execution in a timely fashion acting as the subject matter expert in your discipline(s). Handle requests promptly to keep campaign activation and execution agile, nimble and fast
• Manage multiple client engagements of varying sizes in a fast-paced environment, within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation
• Demonstrate a passion for healthcare, digital and communications to help spot opportunities for the client to achieve greater success for their business and brand, reach a broader audience and use all the tools at their disposal
• Provide regular campaign reports, performance updates, and optimization insights to internal and external stakeholders as needed
• Stay current on industry trends, platform updates, and evolving best practices in programmatic media

Requirements

• 4-5+ years paid media experience managing programmatic campaign
• Proficient in programmatic DSPs like The TradeDesk, Google DV360, Viant/Adelphic and Pulsepoint as well as platforms like Prisma, DoubleVerify DCM, etc.
• Strong organizational, writing, and efficient communication skills (both internally and externally)
• Experience leveraging data for audience planning
• Cross-channel media planning experience preferred, including familiarity with estimating Reach / Frequency and media mix optimization strategies
• Ability to act independently and manage assigned account(s) while also contributing to new business development
• Familiarity with major data providers and a curiosity about targeting solutions
• Strong analytical and problem-solving skills, with proficiency in Excel and/or Google Sheets for reporting, pacing analysis, and performance troubleshooting
• Experience with analyzing data, highlighting trends, and recommending optimizations based on those findings
• Prior healthcare or pharmaceutical client experience preferred

Preferred

• Cross-channel media planning experience preferred
• Experience leveraging data for audience planning

Benefits

• comprehensive benefit program and perks, tailored to your region
• Globally, this includes offices in our key markets with free snacks to keep you running all day long
• generous holiday and paid time off, options for private medical, dental, and vision plans, and support in saving for the future
• Mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning
• Real Hybrid and Regional Teams (Real HART) approach is designed to foster collaboration, learning, innovation, and meaningful relationships while providing flexibility where appropriate
• For employees located within a one-hour commute of a Real Chemistry office, in-person attendance two days per week is required, with flexibility discussions during interview process
• Real Chemistry is proud to be Great Place to Work-certified; check out what our people shared about our culture and workplace