Responsibilities

• Partner with brand marketing team to coordinate activities and tactics across personal and non-personal promotion for a new product launch.
• Support development and pull-through of core HCP messages in resources and promotional tactics – including visual aids, emails, journal ads, additional field materials, speaker programs and congress materials
• Establish relationship with the sales team to garner key insights and collaborate with sales training to ensure strong pull through of strategy
• Assist in the development and execution of HCP omnichannel strategy and digital campaigns including website development, search, paid media, and social. Partner with insights and analytics as well as additional stakeholders on performance measurement plan and leadership reporting.
• For the annual integrated strategic planning process, support the development of the broader vision and tactical planning with agencies and cross-functional partners.
• Collaborate with stakeholder and cross-functional partners including medical, IT, PRC/MLR, insights and analytics, market access, operations, compliance, etc.
• Become an expert on the marketplace and contribute to generate ideas and strategies based on external insight gathering (through market research, advisory boards, sales input/interactions, etc.).
• Help manage key vendors, including media, digital, and medical communications agencies
• Coordinate agency team members to drive completion of projects through PRC on-time and that they meet all regulatory guidelines, compliance standards and company policies
• Work collaboratively with finance partners and ensure budget is managed appropriately

Requirements

• BA/BS and 3+ years of healthcare marketing experience or related experience
• Proven track record in nephrology and/or rare disease brands specifically within HCP marketing.
• Strong influencing without authority and emotional intelligence skills; capable of working through ambiguity and thriving in a fast, high-pressure environment.
• Proven advanced analytical skills, project management, and financial acumen skills.
• Strong teamwork, collaboration and communication skills and proven ability to drive efficiencies across a matrix team.
• Ability to lead and drive external agencies and vendors

Preferred

• Experience in launching brands or highly competitive therapeutic rare disease areas.
• Previous experience in leading digital marketing & media projects.
• Experience working on a product/s with a specialty pharmacy distribution.
• Sales and/or sales training experience or market access experience.
• MBA and/or advanced degree in marketing

Benefits

• Company benefits: Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.