Senior Manager of Product Strategy, Advertising & Sponsorships at Electronic Arts (EA) | Redwood City, CA | $144K/yr – $217K/yr

Electronic Arts (EA)

Senior Manager of Product Strategy, Advertising & Sponsorships

Redwood City, CA (Hybrid)

$144K/yr – $217K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the ad tech product line from opportunity framing to platform delivery, coordinating cross functional teams to monetize premium inventory while protecting the player experience.

Growth and Partnerships: Build business cases for new inventory and align product, eng, legal, privacy, and finance around a shared roadmap.
Product & Platform Ownership: Translate needs into PRDs and specs for sponsorship and ad capabilities to shape the advertising stack.
Platform Integrations: Drive integrations with advertising platforms, SSPs, measurement providers, and related technologies with your adtech partners.

Job Description

Responsibilities

Build business cases and financial models that evaluate opportunities for new advertising inventory, including revenue potential, demand availability, technical complexity, operational requirements, and effect to the player experience.
Create roadmaps that influence strategic direction of our advertising business.
Identify and build agreement between our partners across product, engineering, studio, commercial, ad operations, data, legal, privacy, and finance teams.
Translate needs into clear product requirements, feature design briefs, and technical specifications for advertising and sponsorship capabilities.
Apply knowledge of programmatic advertising workflows, publisher monetization, ad serving, SSP integrations, demand activation, measurement, and reporting to inform product decisions.
Work with our engineering and adtech partners to support integrations with advertising platforms, supply-side systems, measurement providers, and other relevant technologies.

Requirements

7+ years of product management and/or product strategy experience, with meaningful experience in advertising technology, programmatic advertising, publisher monetization, CTV, digital video, streaming, SSPs, ad exchanges, ad servers, or related platforms.
Experience with the digital advertising ecosystem, including publishers, SSPs, DSPs, ad servers, exchanges, agencies, brands, measurement partners, and ad operations teams.
Experience building or scaling advertising products that support premium inventory, programmatic demand, sponsorships, video advertising, or marketplace-based monetization.
Familiarity with concepts such as ad decisioning, ad serving, yield optimization, targeting, frequency management, pacing, campaign delivery, auction mechanics, viewability, brand safety, and measurement.
Experience working with teams across product, engineering, commercial, operations, analytics, privacy, legal, and external technology partners.
Experience launching new ad formats, supply integrations, sponsorship products, marketplace capabilities, or self-serve/managed-service advertising tools.

Benefits

paid time off (3 weeks per year to start)
80 hours per year of sick time
16 paid company holidays per year
10 weeks paid time off to bond with baby
medical/dental/vision insurance
life insurance
disability insurance
401(k) to regular full-time employees
Certain roles may also be eligible for bonus and equity

Electronic Arts (EA)

4.1 Glassdoor

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A team where creativity thrives, new perspectives are invited, and ideas matter. Regardless of your role, team, or location, this is a place where everyone makes play happen. Join us.

Founded in 2004

Redwood City, California, USA

36K employees (7,099 in marketing)

ea.com

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82% CEO approval