Own the study experience go-to-market and cross-functional execution to articulate value, enable sales, and differentiate Medidata through compelling messaging and evidence of value.

• Support the development and execution of Study Experience solutions go-to-market planning, including positioning, messaging, sales enablement materials, internal and external communication materials, promotional activities, evidence of value, and other deliverables, as appropriate
• Collaborate with product, professional services, sales, and marketing teams to develop value propositions and key messages, based on a robust understanding of solutions, customer needs, and competitive differentiation
• Collaborate with marketing teams to deliver a strong value prop and messaging that helps Medidata create separation between us and the competition
• Partner with sales and professional services to secure testimonials and proof points
• Incorporate competitive and market intelligence into the analysis required to arm the field against the competition and highlight our market strength
• Conceive and create thought leadership and educational content to broaden the awareness and understanding of the Data Experience, including the development of abstracts to earn speaking engagements at industry conferences and presentations at those events
• Leverage approved AI tools to improve the efficiency and quality of sales and marketing materials, and ideate and execute ways to use AI to support other teams in their sales and marketing activities