Responsibilities

• Lead and champion innovation pipelines across multiple biotics categories, prioritizing high-impact product launches that push boundaries.
• Own the commercialization journey end-to-end—from initial concept and positioning to packaging, merchandising, consumer validation, and GTM execution.
• Build data-driven business cases that pinpoint category whitespace, establish strategic pricing, and drive sharp forecast modeling.
• Partner closely with Innovation and R&D to translate breakthrough science and complex technical features into compelling, accessible storytelling.
• Craft bold product positioning, claims, and messaging alongside cross-functional teams, ensuring total alignment with our brand ethos.
• Guide core brand messaging to deliver a seamless, elevated consumer experience across all touchpoints.
• Provide strategic vision for marketing and channel leads across GTM rollouts and lifecycle management to guarantee market impact.
• Analyze market and competitive dynamics to uncover emerging trends and turn them into major growth opportunities.

Requirements

• You bring 8+ years of B2C product marketing and brand management experience in VMS, nutraceuticals, or specialty ingredients, backed by proven retail execution. (Probiotic or international expansion experience is a huge plus!)
• You are a true builder and innovator who naturally takes big swings, thinks outside traditional playbooks, and thrives in dynamic environments.
• You are obsessed with the intersection of science, culture, and consumer behavior—driven by a relentless passion to uncover the single product truth that breaks through category noise.
• You pair sharp strategic instincts with data mastery—confident in managing budgets, pricing, forecasting, and diving deep into performance analytics.
• You fiercely champion the voice of the consumer across every scientific and strategic decision.
• You are an instinctual connector who effortlessly unifies cross-functional teams across science, creative, and business functions.
• You have a proven track record of collaborating seamlessly with R&D, regulatory, sales, and product teams to bring complex ideas to life.
• You excel at translating intricate scientific concepts into captivating, high-impact marketing messages that resonate deeply.

Preferred

• Probiotic or international expansion experience is a huge plus!

Benefits

• Health & Wellness: Choose from multiple medical, dental, and vision plans, with generous employer contributions and coverage options to meet your needs. Enjoy access to top-tier virtual care and a complimentary Aaptiv membership for fitness and mental wellness. We also provide an HSA with employer contributions, along with Fullscript discounts for supplements.
• Mental Health Support: All employees and eligible dependents receive 12 free therapy sessions per year, plus coaching, meditation, and 24/7 access to Spring Health's digital tools and care navigation.
• Long Term Wealth Planning: Invest in your future with our 401(k) plan through Betterment, featuring a 100% match on the first 3% and 50% on the next 2% of contributions—fully vested from day one.
• Supporting Families: Our Parental Leave Policy includes 18 weeks of fully paid leave, with the flexibility to phase your return. We also offer four weeks of paid transition time at 80% capacity or four days per week.
• Time to Recharge: Seed offers 15 vacation days, 7 sick/safe days, 2 personal days, 10 Recharge Days (Summer + Winter), and 15 paid company holidays each year.
• Work Flexibly: Thrive in a remote-first culture that prioritizes autonomy and clarity. You'll also receive a $750 one-time remote work setup stipend and ongoing access to a $450 quarterly wellness and workplace stipends via JOON.
• And More: Access pet insurance, life and disability coverage, learning & development, and a vibrant culture rooted in science and impact.