Responsibilities

• Turn marketplace supply and demand signals into marketing action: own the loop from identifying to executing campaigns quickly and in a scalable way.
• Drive consumer lifecycle and engagement marketing across push, email, and in-app channels: activation, engagement, and reactivation for both buyers and sellers.
• Work both sides of the marketplace: grow supply where demand is outpacing it, and demand where supply runs deep.
• Build repeatable playbooks and a rolling demand calendar with engineering and Data Science, so recurring opportunities launch fast and get smarter every cycle.
• Design and read your own experiments (we use Statsig), and measure impact in marketplace outcomes.
• Own positioning, messaging, and launch go-to-market for the product surfaces and marketplace moments you touch.
• Brief and enable creative, lifecycle, paid, and comms partners with insight-led messaging that scales from national beats to local markets.
• Use AI tooling and working SQL to self-serve analysis, compress campaign operations, and multiply your own output.

Requirements

• 8+ years spanning product marketing, lifecycle/engagement marketing, or growth marketing in consumer tech—marketplaces or e-commerce strongly preferred.
• Proven experience managing, mentoring, and scaling high-performing marketing teams.
• Depth in consumer lifecycle and engagement marketing: you've owned push, email, and in-app programs and can show the engagement and retention outcomes.
• Traditional GTM craft with a portfolio to prove it: positioning, messaging frameworks, and launches led end-to-end.
• A growth marketer's bias in a fast-paced environment: comfort with short cycles, event- and trend-driven opportunity, and incrementality as the bar.
• Working SQL and comfort in a modern data warehouse (BigQuery preferred). You validate numbers yourself.
• Hands-on AI fluency: you use LLM tools in real workflows today, with good judgment about where they need human review.
• Experimentation literacy: you've designed and read A/B and geo-based tests and understand holdouts.
• Excellent, fast writing that holds up at every altitude, and clear communication that surfaces risks early.
• A low-ego, high-ownership approach. You care more about catching the window than protecting the plan.

Preferred

• Local or hyperlocal marketplace experience where market-level (DMA) thinking is second nature.
• Experience marketing around weather, live events, or release calendars: retail, ticketing, travel, resale, or CPG demand planning.
• Familiarity with CRM/lifecycle platforms (Braze, Iterable, or similar) and geo-based or matched-market measurement.
• Prompt-engineering or light scripting skills, or experience partnering with data science on forecasting.

Benefits

• health insurance
• healthcare savings and spending accounts
• retirement savings benefits (401(k) plan with match)
• basic and voluntary life insurance
• disability benefits
• paid time off for sick leave, family and/or medical leave, vacation, and 12 company holidays
• flexible vacation policy and 3-5 weeks (15-30 days) of pre-planned vacation time per year
• sick time 12 days (pro-rated if start date is other than January 1)