Responsibilities

• Lead market and user research to define luxury EV buyer personas and decision-making journeys.
• Monitor industry and technology trends, including global EV policy developments, charging infrastructure evolution, and competitor moves in pricing and innovation
• Develop comprehensive, full-funnel marketing strategies across the product lifecycle—from awareness and pre-order to delivery and ownership.
• Craft compelling value propositions and translate technical features into clear, customer-centric benefits.
• Partner with product, design, and regional teams to support international market entry strategies.
• Lead cross-functional go-to-market planning and execution, ensuring alignment across product, manufacturing, sales, and communications.
• Build sales enablement materials including competitive battle cards, product configurator guides, and training decks.
• Support launch event planning and coordination, from strategy to messaging alignment.
• Define and track key performance indicators (KPIs) such as brand awareness, lead-to-order conversion, and customer retention.
• Conduct A/B testing and marketing ROI analysis to refine messaging, channels, and investment strategies.

Requirements

• 10+ years of experience in product marketing within automotive, electric vehicles, luxury consumer goods, or tech hardware industries.
• Proven track record managing complex product launches under tight timelines in fast-paced environments.
• Strong command of customer segmentation, go-to-market strategy, and sales enablement.
• Analytical mindset with experience in ROI measurement and marketing optimization.
• Excellent verbal and written communication skills with a knack for storytelling and translating complexity into clarity.
• Bachelor's degree in Marketing, Business, Engineering, or a related field.

Preferred

• Startup or hyper-growth company experience.
• Familiarity with international markets, especially North America and China.
• Passion for sustainability, design, and innovation in the mobility sector.

Benefits

• Healthcare + dental + vision benefits (Free for you/discounted for family)
• 401(k) options
• Casual dress code + relaxed work environment
• Culturally diverse, progressive atmosphere