Senior Manager of Product Marketing, Billing & Insurance at SimplePractice | USA | $150K/yr – $170K/yr

SimplePractice

Senior Manager of Product Marketing, Billing & Insurance

USA (On-site)

$150K/yr – $170K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the go-to-market for healthcare billing offers, turning insights into data backed plans and pricing while lining up product, research and marketing to hit revenue and growth.

Own GTM strategy: define problem space, target customers, monetization and business case for new offerings.
Bridge product, research, and marketing with clear briefs and KPI driven launches.
Use qualitative and quantitative insights plus in market tests to shape decisions and optimize results.

Job Description

Drive conviction behind new billing and insurance products and services for the SimplePractice portfolio in partnership with cross-functional teams, most notably product and market research.
Develop thorough, data-backed go-to-market strategies for new initiatives, inclusive of defining the problem space and market opportunity, target customer, recommended offering, monetization strategy and business case, merchandising and messaging strategies. Distribute these learnings to cross-functional partners and leaders across the organization to ensure thorough alignment.
Leverage the appropriate learning strategies, including qualitative and quantitative consumer research and A/B in-market testing to drive conviction in and optimization of initiatives.
Champion data-backed decision-making, using varied sources of data to make strategic recommendations to the organization, focused on reaching business goals.
Influence efficient execution across teams, acting as the ‘connective tissue’ that links our product innovation with marketing teams.
Contribute to clear briefs for creative and channel teams to help drive demand, relying heavily on research and the voice of the customer.
BA/BS required, MBA preferred.
5+ years of product marketing and/or go to market experience inclusive of bringing new offerings to market with confidence in their potential to drive revenue and customer growth. Direct experience in healthcare billing and insurance experience is highly preferred.
Ability to translate consumer insights into thoughtful GTM plans helping to deliver on critical company objectives.
Self-starter who sees ambiguity as an opportunity and problem solver who is excited for the challenge and willing to roll up their sleeves to overcome obstacles in creative ways.
Analytical and data-forward thinker, with clear experience of using varied and sometimes imperfect data sources to size market opportunities, create robust business cases, influence in-year revenue targets, and make recommendations for business growth.
Experience leading without influence and forming strong interpersonal relationships with cross-functional teams across product, market research, marketing, design, analytics and finance to meet learning and business objectives.
Excellent verbal, written, visual and interpersonal communication skills. Able to distill and communicate complex concepts across all levels and functions of the organization.
Refined ability to develop clear and compelling value propositions, messaging, merchandising and pricing strategies for new products and services.
Excellent project management skills and ability to manage and prioritize multiple projects simultaneously to deliver strong, predictable results.
Ability to ‘manage up’ to direct manager and leadership, clearly communicating project progress and blockers when help is needed.
Medical, dental, vision, life & disability insurance
401(k) plan with company match
Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
Mental health resources
Paid parental leave & Backup Care
Tuition reimbursement
Employee Resource Groups (ERGs)

SimplePractice

3.8 Glassdoor

Join over 225,000 Health and Wellness professionals in growing their private practice with SimplePractice. The only practice management software that allows you to go fully virtual, in-office, or anywhere in-between. Integrated with telehealth, online booking, paperless intakes, and more.

Founded in 2012

Santa Monica, California, USA

592 employees (86 in marketing)

www.simplepractice.com

64% recommend to a friend

62% CEO approval