Responsibilities

• Own product marketing strategy for an assigned group of products, solutions, and strategic initiatives.
• Define the target audience, customer problem, market opportunity, value proposition, competitive differentiation, commercial narrative, and route to market for each offering.
• Establish clear success measures for launches and GTM programs, including adoption, revenue influence, sales readiness, customer engagement, and market response.
• Identify opportunities to improve product strategy, audience strategy, and commercial activation based on customer and market needs.
• Ensure products are not only launched, but understood, adopted, sold effectively, and positioned to achieve their commercial potential.
• Build repeatable templates, standards, intake processes, launch frameworks, messaging systems, governance mechanisms, and operating rhythms that improve Product Marketing consistency and scale.
• Develop and maintain differentiated positioning, messaging, value propositions, proof points, and claims for priority products and audiences.
• Build audience-specific narratives for advertisers, agencies, publishers, and internal commercial teams.
• Own the competitive positioning for assigned product areas, including competitor analysis, differentiation, objection handling, and strategic response recommendations.
• Translate product capabilities, performance data, customer evidence, market trends, and competitive intelligence into clear recommendations for Product, Sales, and company leadership.

Requirements

• 3 to 5+ years of product marketing experience, ideally in a B2B, advertising, media, marketplace, SaaS, or technology environment.
• Demonstrated ownership of product positioning, go-to-market strategy, commercialization, and launch outcomes.
• Strong commercial orientation, with the ability to connect product capabilities to customer needs, competitive differentiation, adoption, and revenue opportunities.
• Experience building differentiated positioning, messaging frameworks, value propositions, competitive narratives, and market-facing claims.
• Experience leading cross-functional product launches and managing complex workstreams, dependencies, decisions, timelines, and stakeholders.
• Strong written communication skills, with the ability to create crisp, executive-ready, customer-ready, and sales-ready materials.
• Ability to operate in ambiguity, impose structure, and move work forward across multiple stakeholders.
• Strong project management skills, with the ability to manage launches, workstreams, timelines, inputs, feedback, and approvals.
• Analytical judgment, including the ability to use data, customer feedback, competitive intelligence, and market signals to shape recommendations.

Preferred

• Direct experience in search advertising, retail media, commerce media, AI, search experiences, publisher monetization, or performance media.
• Experience supporting advertiser-facing GTM, including messaging for advertisers, agencies, sales teams, customer success teams, or account management teams.
• Experience creating sales enablement for complex or emerging products where the category, value proposition, or customer buying motion is still being defined.
• Comfort working in a fast-moving environment where products, narratives, and commercial priorities are evolving.
• Strong judgment on what needs to be standardized, what needs to be customized, and what needs to be simplified for scale.
• Experience building repeatable GTM templates, launch frameworks, messaging systems, or enablement standards.

Benefits

• Our award-winning culture is grounded in the principles of Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness – our 5Cs.
• We know you’ve come to expect comprehensive healthcare, wellness programs, paid time off, commuter benefits, and 401k matching from any company, so it’s a good thing we offer all of that and so much more.
• adMarketplace offers Summer Fridays, catered lunches, a fully stocked kitchen, ZogSports teams, happy hours and corporate retreats to encourage a strong work/life balance.