Senior Manager, Pro Channel Growth

Carlsbad, CA (Hybrid)

$140K/yr – $160K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive the multi-year Pro Channel growth roadmap and cross-functional initiatives to accelerate dealer/channel revenue.

  • Own the Pro Channel growth roadmap and cross-functional initiatives.
  • Must-have: 8+ years in commercial strategy, revenue growth, or channel management.
  • Standout: Experience leading joint business planning with top distributors and pilots/ launches.

Job Description

Responsibilities

  • Own the multi-year Pro Channel growth roadmap to double the business.
  • Partner with Sales, Marketing, and Distribution leaders to shape the plan.
  • Present and defend the roadmap to senior leadership.
  • Build dealer programs, promotions, SPIFs, and rebates that drive new dealer acquisition and first purchase.
  • Optimize incentives to grow share of wallet across Builder and Aftermarket segments.
  • Measure, refine, and sunset programs based on ROI and revenue lift.
  • Lead joint business planning with top distributors.
  • Run pilots, launches, promotions, and expansion efforts through distribution.
  • Ensure distribution led demand converts efficiently into dealer sell through.
  • Own the commercial sales growth side of dealer portals, and the Pro app.

Requirements

  • 8+ years in commercial strategy, revenue growth, channel management, trade marketing, or GTM strategy
  • Ideally in a B2B, distribution-led, or dealer/pro channel business
  • Relevant industries: pool, HVAC, plumbing, electrical, building products, industrial distribution, auto aftermarket, or adjacent
  • Demonstrated ownership of a multi-year growth roadmap that you personally built, sold internally, and drove to execution
  • Hands-on experience designing dealer or channel programs, promotions, and incentives, and measuring their ROI
  • Track record working cross-functionally with Sales, Marketing, Finance, Product, and Digital
  • Elite executive communication skills. able to build decision-ready PowerPoint narratives that move leadership. Writing and deck samples will be requested
  • Strong commercial and financial acumen, including margin, ROI, payback, and trade-off analysis
  • Proficiency in Salesforce, Power BI or Tableau, Excel, and PowerPoint at a professional level
  • Travel up to 25% to distributors, trade shows, and Fluidra global sites

Preferred

  • MBA or advanced degree in Business, Strategy, or Marketing
  • Equivalent strategic-operator background (management consulting, corporate strategy, brand management, or commercial leadership development program) in lieu of an advanced degree

Benefits

  • Flexible vacation
  • 9/80 work week schedule (EVERY OTHER FRIDAY OFF!) with subsequent Fridays WFH
  • 11 paid Holidays
  • Full range of health benefits including medical, dental & vision, short & long-term disability
  • 401(K) matching (100% of first 3% contributed, 50% of the next 2%)
  • Health and wellness programs / gym reimbursement
  • Educational assistance up to $7,000 per year
  • On-site self-service café / free gourmet coffee stations
  • Company sponsored FUN events!
  • Generous product discounts
Fluidra North America logo

Fluidra North America

Fluidra is a publicly listed company focused on developing innovative products, services and IoT solutions for the residential and commercial pool markets, globally. The company operates in over 45 countries and owns a portfolio of some of the industry’s most recognized and trusted brands in the business, including Polaris®, Jandy®, CMP®, Taylor S.R.Smith®, and Zodiac®.

Founded in 1969
Carlsbad, California, USA
573 employees (33 in marketing)

Traffic Signals

Monthly Visitors
22.8K
Traffic Source Mix
Search
25.1%
Direct
49.1%
Referral
24.9%
Social
0.6%
Paid
0.4%

Headcount Trend

Current headcount: ~573

Marketing Team

Marketing Team Size
21 (4% of company)
Median Career Experience
16 years
Median Tenure
4.9 years