Responsibilities

• Lead the development and execution of annual PR strategy to drive awareness, cultural relevance, and brand affinity
• Build and maintain strong relationships with top-tier media across consumer, business, beauty, and lifestyle outlets, including new emerging channels
• Partner with agency to develop impactful press materials (press releases, media alerts, Q&As, thought leadership content) that drive earned coverage
• Develop compelling storytelling angles that translate product innovation and brand messaging into culturally relevant narratives
• Manage affiliate PR agency relationships and commerce editorial strategies, driving coverage with shopping and affiliate-focused publishers while tracking performance and business impact.
• Oversee spokesperson strategy, including identification, training, and activation
• Identify, negotiate, and manage celebrity partnerships, including ambassadors, red carpet moments, and cultural tentpoles
• Build and nurture relationships with celebrity stylists, hair stylists, and key industry tastemakers to drive organic advocacy and placement
• Develop and execute brand collaborations and co-branded partnerships that expand reach and enhance brand equity
• Lead amenity partnerships (hotels, fitness, hospitality, premium services) to drive trial and premium brand exposure

Requirements

• 6+ years of experience in public relations, partnerships, experiential, or integrated marketing (in-house or agency)
• Plugged into what’s trending, new and next and able to connect that awareness with business and planning strategies
• Strong network across media, celebrity, stylist, and influencer communities
• Experience working with affiliate PR agencies preferred (Awin or similar), including developing commerce editorial strategies, managing publisher relationships, securing affiliate-driven coverage, and tracking performance against business objectives.
• Proven experience managing celebrity partnerships, stylist relationships, and brand collaborations
• Experience producing high-impact events and experiential activations
• Outstanding written, editing, verbal, and presentation skills and a journalistic ability to form and source story angles and content from team members
• Ability to take moments and craft them into compelling stories for media and consumers alike
• Results-driven with a strong understanding of KPIs and measurement across PR, partnerships, and experiential
• Strong negotiation, relationship-building, and deal-making capabilities