Responsibilities

• Lead the development and execution of comprehensive marketing strategies and plans for key pharmacy solutions and technology offerings, ensuring alignment with overall business objectives.
• Manage the planning and execution of critical marketing initiatives, including solution launches, line extensions, content development, campaign management, lead generation, and sales enablement.
• Partner with Programs & Solutions Owners to conduct competitive assessments and develop compelling positioning and marketing messaging, leveraging market research and customer insights.
• Develop tailored messaging for diverse target audiences across retail, institutional, acute, and specialty physician pharmacy settings to drive business growth.
• Direct the annual marketing planning process, including the development and execution of strategic and tactical marketing and promotional plans designed to achieve business objectives across all assigned solutions.
• Support the development and execution of industry events, trade shows, conferences, and sales meetings to enhance market awareness and generate leads for key solutions.
• Partner with internal and external teams (e.g.: Communications and Digital Marketing) to execute awareness, thought leadership, and lead generation strategies across paid and owned channels, ensuring consistent messaging and branding.
• Optimize website content and user experience to serve as a sustainable lead generation source.
• Develop and implement promotional tactics and sales enablement tools aligned with the lifecycle stage of each technology solution.
• Manage and track marketing expenses for assigned solutions, ensuring fiscal responsibility.

Requirements

• Bachelor’s degree in marketing or related field preferred, or equivalent experience in related field
• 8 – 12+ years of progressive experience in Marketing preferred, with a strong preference for experience in the healthcare industry and marketing technology solutions.
• Demonstrated expertise in marketing essentials, including market research principles, audience segmentation, message development, and applying insights to actionable strategies.
• Strong understanding of digital marketing principles, B2B lead generation, and various marketing channels.
• Exceptional written and verbal communication skills, with proven experience in writing, reviewing, and editing content for advertising, sales tactics, and emotional storytelling that aligns with brand standards.
• Strong project management skills, with a demonstrated ability to manage complex projects of large scope, prioritize, and balance multiple initiatives simultaneously.
• Ability to lead meetings and workshops effectively, driving engagement and establishing subject matter expertise.
• Detail-oriented with a strong ability to multi-task.
• A collaborative team player with the ability to work effectively with multiple people and teams, ideally in a matrixed environment.
• Technologically savvy, proficient in Microsoft Office and Teams (especially PowerPoint and Excel), and Adobe Acrobat. Experience with Salesforce, Workfront, High Spot, or similar platforms is preferred.
• Ability/willingness to travel up to 20% (domestic travel).
• Hybrid work environment, Tues-Thursday in-office preferred.

Nice to Have

• Experience in the healthcare industry and marketing technology solutions
• Technologically savvy, proficient in Microsoft Office and Teams (especially PowerPoint and Excel), and Adobe Acrobat. Experience with Salesforce, Workfront, High Spot, or similar platforms is preferred.

Benefits

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs