Responsibilities

• As a Senior Manager, Performance Marketing, you will own the strategy and execution of performance creative initiatives that drive measurable business outcomes across digital channels. On a day-to-day basis, you will oversee agency partners, guide the development and optimization of performance creative, and partner closely with Performance Media, Marketing Science, and cross-functional teams to develop, test, measure, and refine campaigns. You will establish scalable creative processes, communicate performance insights to executive audiences, and continuously improve creative effectiveness through data-driven experimentation and ongoing optimization to achieve key performance marketing goals.
• - Develop best-in-class performance creative engine
• - Deliver testing wins to optimize performance creative in a variety of channels
• - Help achieve Performance Marketing metrics by ongoing optimization of creative

Requirements

• Requires a minimum of 12 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience; equivalent experience may substitute for degree requirements.
• Expert in creative briefing, development, team management, and creative operations/process design within agency or large corporate environments
• Experience building performance marketing testing roadmaps and ongoing learning agendas to drive optimization
• Deep experience across media platforms, including social media, audio, CTV, and broadcast channels
• Experience applying both quantitative and qualitative creative research methods
• Ability to synthesize actionable insights from performance analytics, cultural research, competitive analysis, and industry best practices
• Experience working in large, matrixed organizations with cross-functional teams, plus working knowledge of generative AI capabilities